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Bella Sara and Paradise Horses Gallop Forward as Partners
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GREENWICH, CT –September 18 - Paradise Horses, creators of the self-titled leading line of posable, life-like, exquisitely crafted horses, ponies and play sets, has announced today a partnership with Bella Sara to produce a line of licensed fantasy  horses based on the trading card characters in North America.  The line will consist of horses, accessories and playsets to be sold under the Bella Sara brand.  Bella Sara is a collectible trading card game featuring beautiful illustrations of horses, with the additional component of an online dedicated website The online magical world of Bella Sara is an inspirational place filled with positive messages for children.  To date, Bella Sara has over 3 million registered users and is growing week on week.

Launching in Spring 2009, the product line will include collectible 1:9 and 1:12 scale bendable horses, as well as posed horse figurines, accessories and play sets designed around the popular Bella Sara collectible trading cards which features beautiful illustrations of magical horses.  The product line will combine Paradise Horses’ realistic craftsmanship with Bella Sara’s fantasy appeal to create a collection that includes a stable, castle, cottage, riding gear, grooming equipment and horse clothing. 

“We are thrilled to partner with Bella Sara to bring their illustrated horses to life,” says Amy Pennington, founder and CEO of Paradise Horses.  “Bella Sara is the perfect licensing partner for us and will help us to expand our current line of horses to a more whimsical line of fantasy horses that young girls will fall in love with,” she adds.

“Paradise Horses’ superior craftsmanship, attention to detail and consumer appeal made them our ideal licensing partner to bring the Bella Sara brand to life.  We look forward to introducing an exciting, creative line of Bella Sara horses and accessories to the market next year.” Says  Julie Quirke, Head of International Licensing at ITV Global Entertainment ltd, licensing agents of Bella Sara.

George Stetar, V.P. Licensing & International Business  at Hidden City Games publishers of the Bella Sara property worldwide outside of Scandinavia, concludes, “The appeal of Bella Sara continues to build internationally and we’re particularly  pleased with the continued growth in North America.  We’re delighted that fans and collectors will have further opportunities to extend their enjoyment of Bella Sara.”

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About Paradise Horses
Based in Greenwich, Connecticut,
Paradise Horses re-creates the horse ownership experience - with a complete line of posable horses and ponies, as well as all of the tack, clothing and accessories required to keep a horse happy and healthy.  Visit Paradise Horses at,

About Hidden City Games and Bella Sara™

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets tabletop and online games to interactively engage players and collectors of all ages. The company is best known as the exclusive licensor of Bella Sara™ for girls ages 5 and up, the inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007. Bella Sara™, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at Founder and CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world’s first trading card game, Magic: The Gathering, and introduced the Pokémon trading card phenomenon to North America.


Hidden City GamesConceptCard © 2010 Hidden City Entertainment, Inc. All Rights Reserved. All trademarks and character names and their distinctive likenesses are properties of conceptcard, in Denmark and elsewhere..