Bella Sara: Pressroom

Pressroom Home

Wed, 01 Oct 2008 00:00:00 GMT

Bella Sara is a magical world where children can play games, activate trading cards, and take care of horses online.

Press Releases

Wed, 01 Oct 2008 00:00:00 GMT

Read the most recent press releases and learn about features from Bella Sara. Be in the know of everything happening at Bellasara.com.

In the News

Wed, 01 Oct 2008 00:00:00 GMT

Read the most recent "In the News" articles from Bella Sara. Find out about in store events, awards, trading card releases, website updates, partnerships and more!

Dr. Toy Honors Bella Sara™ Among 100 Best Children's Products For 2008

Wed, 01 Oct 2008 00:00:00 GMT

Dr. Toy has named two Bella Sara products among Dr. Toy’s 100 Best Children’s Products for 2008. Created for girls ages 5 and up, Bella Sara is a mainstream, international children's entertainment property composed of trading cards, an interactive website, and other licensed products. Bella Sara offers positive, inspirational messages and experiences for children. For more information ...

BELLA SARA™ TRADING CARDS AND ONLINE SITE CELEBRATE THE ARRIVAL OF NEW BABY BELLA SERIES

Wed, 01 Oct 2008 00:00:00 GMT

Just like all expectant mothers, the mares of North of North eagerly await the arrival of their new foals. On October 7, the magical world of Bella Sara horses will expand with the debut of Baby Bella — new trading cards featuring the babies of the wildly popular Bella Sara horse family. Like all of the collectable Bella Sara trading cards, Baby Bella cards can also be brought to life online in Bella Sara’s virtual playground for kids. Read More ...

Bella Sara™ and Paradise Horses Gallop Forward As Partners

Mon, 22 Sep 2008 10:16:41 GMT

GREENWICH, CT –September 18 - Paradise Horses, creators of the self-titled leading line of posable, life-like, exquisitely crafted horses, ponies and play sets, has announced today a partnership with Bella Sara™ to produce a line of licensed fantasy horses based on the trading card characters in North America. The line will consist of horses, accessories and playsets to be sold under the Bella Sara brand. For more information ...

Hidden City Games Names New Head of Marketing with Extensive Online Resume

Mon, 22 Sep 2008 09:28:47 GMT

SEATTLE (April 24, 2008) — Dell Monson to serve as Senior Director of Marketing for North America Operations, overseeing the marketing division at Hidden City Games and the Bella Sara™ brand. For more information ...

Bella Sara™ Family Reunion Promotion

Wed, 03 Sep 2008 16:45:33 GMT

Hidden City Games, publisher of Bella Sara is running a limited collectable family reunion promotion in hobby, gift, equestrian stores, with launch of its latest release Baby Bella. The Bella Sara Family Reunion promotion will start on October 7th, 2008 as part of the launch of its latest series. Family Reunion promotional kits are available to retailers through their distributors in October. For more information ...

Bella Sara New-User Experience

Tue, 26 Aug 2008 13:38:35 GMT

Hidden City Games, publisher of Bella Sara, is preparing to launch a new-user experience for new members registering at www.BellaSara.com in early September. The experience will introduce some of the magical characters and horses to new users to help establish a deeper connection with the world of Bella Sara right away.

Creative Child Awards Bella Sara Toy Of The Year

Fri, 15 Aug 2008 09:32:51 GMT

Hidden City Games, Inc. is proud today to announce that Creative Child magazine awarded Bella Sara™ with the 2008 Toy of the Year Award in the trading card category. Native Lights, Bella Sara’s card expansion released in early 2008, draws from Native American themes and stories.

Something magical is happening at Bella Sara!

Thu, 14 Aug 2008 16:28:10 GMT

Located at www.bellasara.com/babybella, the site introduces children to the fact that something amazing is happening in the land of North of North. Babies are coming! Kids visit the site weekly to meet parents and foals, read baby journal entries, and print birth certificates.

Bella Sara now with Nintendo DS™ and PC

Wed, 13 Aug 2008 22:10:50 GMT

Bella Sara's world of inspirational fantasy horses and positive messaging to come to game screens soon! In a worldwide licensing agreement with Granada Ventures, the merchandise, licensing and publishing division of the UK's largest commercial broadcaster ITVplc, and Hidden City Games, Inc., the Seattle-based game and entertainment company, Codemasters will publish Bella Sara video games for Nintendo DS™ and PC in Q4 2008.

Creative Child Names Treasure Trot™ Game of the Year

Fri, 25 Jul 2008 09:41:19 GMT

BELLEVUE, WA – (July 10, 2008): Creative Child Magazine has named the SimplyFun™ game Treasure Trot™, the Bella Sara Board Game as the 2008 Game of the Year in the Kids Board Games category. Designed for girls ages 5 and up, Treasure Trot features the four main characters introduced in the Bella Sara line of horse-themed trading cards, the hit property from Hidden City Games. The game can be played with or without Bella Sara cards, and includes a double-sided game board for simple or advanced play.

Bella Sara Presents Magical Friends

Tue, 10 Jun 2008 09:00:00 GMT

Hidden City Games, Inc. is proud today to announce the expansion of the magical world of Bella Sara™ with newly discovered enchanted creatures from the land of North of North. The new Bella Sara Magical Friends set, the sixth release in the best-selling Bella Sara trading card series, introduces more than 70 new horses, each accompanied by a fanciful magical friend. Horses and friends can be brought to life online in Bella Sara’s virtual playground for kids at BellaSara.com.

HarperCollins and Codemasters Join Sababa Toys as Global Licensing Partners for Bella Sara

Thu, 27 Mar 2008 17:21:17 GMT

Granada Ventures, the merchandise, licensing and publishing division of the UK’s largest commercial broadcaster, ITVplc, has secured three key global licensing partners for Bella Sara™, the award-winning trading cards and online world for girls. HarperCollins has been appointed as the company’s worldwide master publishing licensee; Codemasters has been appointed as video games publisher for world excluding Scandinavia and Sababa Toys has been appointed as the master toy licensee in all English-speaking world territories.

Bella Sara™ Trading Cards and Online World for Girls Presents Native Lights Native American–Themed Card Set

Tue, 19 Feb 2008 06:30:00 GMT

Drawing from Native American themes and stories, Hidden City Games, Inc. is proud to unveil the new Bella Sara™ Native Lights trading card set, along with corresponding virtual horses and online activities at BellaSara.com. Bella Sara Native Lights is the latest addition to the internationally acclaimed, horse-themed trading cards and online world for girls ages 5 to 12.

Hidden City Games Names Art Director Of Interactive Entertainment With Billion Dollar Gaming Resume

Tue, 05 Feb 2008 08:00:00 GMT

Phil Trumbo, the Emmy Award–winning creative director and art director behind over 100 high-profile video games including “The Sims,” “Lord of the Rings” and “Spider-Man,” has been named Art Director, Interactive Entertainment for Hidden City Games, Inc. In this newly created position, Trumbo’s primary responsibility will be shaping the look and feel of Bella Sara Online, the family-friendly, horse-themed online world for girls featuring hundreds of virtual horses, a variety of age-appropriate casual games, customizable cottages, puzzles, coloring books, interactive stories and more.

Hudson To Carry Stable Full Of Bella Sara Horse-Themed Gifts At Airports Nationwide In Time For Holiday Travel

Wed, 19 Dec 2007 08:00:00 GMT

Bella Sara™, the collectable, horse-themed trading cards and online world for girls, is riding high after being named one of the best stocking stuffers this holiday season by About.com. Bella Sara’s publisher, Hidden City Games, has entered into an agreement with distributor Diamond Books to place Bella Sara products in Hudson News, Hudson Booksellers and Kids Works stores in airports and transportation terminals throughout North America.

Bella Sara Secures Retail Distribution In Limited Too and Justice Stores In Time For the Holidays

Tue, 27 Nov 2007 07:00:00 GMT

Bella Sara™, the collectable, horse-themed trading cards and online world for girls, has entered into an agreement with Tween Brands, Inc, a leading specialty retailer for tween girls. The arrangement includes in-store sales and sampling of select Bella Sara products in hundreds of Limited Too and Justice stores across the country, as well as promotional support in both brands’ “catazines” (catalogs within a magazine format). Under the terms of the deal, Bella Sara holiday tins, plush toys, card packs and an exclusive Bella Sara card will be available starting in mid-November.

Wal-Mart, Toys "R" Us and Target Each to Offer Its Own Exclusive Bella Sara Trading Card This Holiday Season, With A Fourth Available At Other Retailers

Tue, 27 Nov 2007 06:00:00 GMT

Bella Sara™, the collectable, horse-themed trading cards and online world for girls, today revealed that Wal-Mart, Toys “R” Us and Target will each have its own extra-rare “shiny” Bella Sara card included in limited-edition Bella Sara gift packages on sale in the United States this November — just in time for the holiday season. A special fourth horse will be available in Bella Sara gift packages sold at other Bella Sara retailers.

Hidden City Games Closes $15 Million Round From Rustic Canyon Partners and Trinity Ventures

Tue, 06 Nov 2007 08:25:39 GMT

Hidden City Games, worldwide distributor of Bella Sara™ trading cards and online world for girls, has raised $15 million in strategic venture capital from Rustic Canyon Partners and Trinity Ventures. The funds will be used to expand the Bella Sara website and for marketing and new product development.

MasterPieces Builds on Bella Sara Brand With Lineup of Games, Crafts and Puzzles

Thu, 01 Nov 2007 08:25:39 GMT

Just in time for the holiday season, MasterPieces Puzzle Company, which produces jigsaw puzzles and games based on major brands including Leap Frog®, The Little Engine That Could™ and Chicken Soup for the Soul®, today revealed a line of products based on the award-winning Bella Sara™ horse-themed trading cards and online world for girls.

Bella Sara Trading Card Phenomenon Spreads Throughout Europe, Australia and South Africa

Mon, 15 Oct 2007 08:25:39 GMT

Bella Sara™, the collectable, horse-themed trading cards and online world for girls, which started as a hit in its native Denmark before launching in the United States earlier this year, has now taken hold across Europe with broad multilingual support and more than 50,000 points of sale outside of North America.

Bella Sara Trading Cards and Online World for Girls Secures Canadian Distribution

Thu, 04 Oct 2007 08:25:39 GMT

Just in time for the holidays, Hidden City Games is bringing Canadian girls a fun, self-esteem-boosting stocking stuffer. Bella Sara horse-themed trading cards and online world for girls, a phenomenon that began in Scandinavia and spread throughout Europe and the United States, expands into retail outlets throughout Canada this month.

Les cartes de collection Bella Sara et Online World for Girls s’assurent de la distribution canadienne

Thu, 04 Oct 2007 08:23:39 GMT

Juste à temps pour les Fêtes, Hidden City Games offre aux jeunes Canadiennes un cadeau amusant et qui vient nourrir l’estime de soi. Les cartes de collection de chevaux Bella Sara et online world for girls, un phénomène qui a pris naissance en Scandinavie et qui s’est étendu à l’échelle de l’Europe et des États-Unis, fait son entrée chez les détaillants canadiens d’un bout à l’autre du pays ce mois-ci.

Bella Sara Trading Cards and Online World for Girls Blend Mythology and Self-Esteem

Tue, 02 Oct 2007 08:23:39 GMT

Just in time for the holidays comes a fun stocking stuffer that also boosts self-esteem. Bella Sara unveils the new Ancient Lights card set, the latest addition to its internationally acclaimed, horse-themed trading cards and online world for girls.

Bella Sara Adds Three More Parenting Awards to Its Impressive Stable of Honors

Wed, 19 Sep 2007 08:25:39 GMT

The magical trading-card and online world of popular horse-themed Bella Sara™ has expanded its trophy case to include three new parenting awards: the iParenting Outstanding Product award, the National Parenting Center Seal of Approval and the Creative Child Seal of Excellence, which join honors already bestowed upon Bella Sara earlier in the year.

Hydrogen and Hidden City Games Take Home Two Telly Awards

Thu, 06 Sep 2007 16:20:39 GMT

Bella Sara Spot Created for Young Girls Resonates with Judges SEATTLE (September 6, 2007) - Recently Hydrogen, an advertising and marketing communications agency and game publisher Hidden City Games received two Telly Awards for their outstanding...

Hidden City Games Selects Diamond Book Distributors For Bella Sara Horse-Themed Trading Cards For Girls To U.S. And Canadian Book Retailers

Sun, 26 Aug 2007 00:00:00 GMT

Diamond Book Distributors has been named the exclusive distributor of Bella Sara™ horse-themed trading cards for girls to all U.S. and Canadian book retailers in Diamond’s extensive distribution network. The move will place Bella Sara cards, a Scandinavian phenomenon that launched successfully in the United States earlier this year, in more than 2,500 additional retail outlets.

Bella Sara to Present Appearance by Hayden Panettiere at Gen Con Indy 2007

Thu, 09 Aug 2007 12:52:10 GMT

Hayden Panettiere, cheerleader Claire Bennet on the Emmy-nominated NBC television series “Heroes,” will make an appearance in Indianapolis on Sunday, August 19 at Gen Con Indy courtesy of Bella Sara, the horse-themed trading cards and online world for girls.

SimplyFun Creates Treasure Trot, a New Board Game Based on Popular Bella Sara(TM) Horse-Themed Trading Cards

Tue, 24 Jul 2007 12:52:10 GMT

The direct-selling party-plan company SimplyFun(TM), which creates products that make life more fun for busy families, added the new board game Treasure Trot, The Bella Sara Board Game to its award-winning collection of games.

Bella Sara™ Stables Grow To Mythical Proportions with Collectable Northern Lights Card Set Featuring Norse and Celtic Themes

Wed, 18 Jul 2007 12:52:10 GMT

The magical trading-card and online world of popular horse-themed Bella Sara™ is about to get bigger with the introduction of Bella Sara Northern Lights, a limited run of highly collectable horses inspired by Norse and Celtic myths.

Peter D. Adkison

Thu, 14 Jun 2007 17:37:25 GMT

Peter D. Adkison, CEO of Hidden City Games, has played a key role in publishing some of the world's most iconic trading-card and fantasy games. A self-proclaimed “game mogul,” Adkison’s most cherished childhood memories are of playing games with his family and friends. He recalls playing pinochle on his grandparents’ farm and playing war boardgames with his father, a former army serviceman. When Adkison discovered Dungeons & Dragons as a high school student in 1978, his inner gamer geek was officially born. Read more...

Dr. Toy's "Best Products - Spring 2007" and iParenting's "2007 Excellent Product" Awarded to Bella Sara Fantasy-Horse-Themed Trading Card Game for Young Girls

Tue, 15 May 2007 00:00:00 GMT

Hidden City Games announced today that its Bella Sara fantasy-horse-themed trading card game for young girls is the recipient of both Dr. Toy’s “Best Products – Spring 2007” and iParenting Media’s “2007 Excellent Product” awards.

Granada Ventures Signs with Hidden City Games to Acquire Licensing Rights to Fantasy Horse-Themed European Phenomenon Bella Sara ™

Thu, 03 May 2007 00:00:00 GMT

Bella Sara™ to be Unveiled to Licensees at the New York Licensing Show in June 2007 Granada Ventures Booth #4335 LOS ANGELES (May 3, 2007) — Granada Ventures, the merchandise, licensing and publishing division of the United Kingdom’s largest...

Bella Sara™ Nationwide Launch

Thu, 15 Mar 2007 00:00:00 GMT

Bella Sara™ Debuts Nationwide This Week in Major U.S. & Canadian Retailers To secure product for review, please contact Aaron Henry at ahenry@schwartzmanpr.com or 310.446.8310 SEATTLE (March 2007) — Hidden City Games debuts its fantasy-horse-themed Bella Sara trading cards this week in major retailers across North America, including Wal-Mart, Target, K-Mart, Toys ‘R’ Us, Blockbuster, and many regional chains.

Bella Sara™ Second Series Introduces Fantasy Element to Trading Cards and Website for Girls

Wed, 07 Feb 2007 00:00:00 GMT

Hidden City Games Prepares for Nationwide Roll-out in Major U.S. & Canadian Retailers New Flying and Swimming Horses Expand Bella Sara World of “Inner Beauty” Hidden City Games is in Booth #6039 at the American International Toy Fair in New York...

RSS

Fri, 12 Jan 2007 14:58:25 GMT

Image Album

Wed, 10 Jan 2007 05:29:30 GMT

Learn more around the great products of Bella Sara and view what is new with BellaSara.com

Photo Library

Tue, 09 Jan 2007 11:09:12 GMT

Learn more around the great products of Bella Sara and view what is new with BellaSara.com

Video Library

Tue, 09 Jan 2007 11:09:12 GMT

Learn more about Bella Sara in these interactive videos.

Girls Unite to Spread Optimism and Goodwill at Girls' Day Seattle

Wed, 01 Nov 2006 17:27:18 GMT

SEATTLE, WA (November, 2006) - For the first time ever, girls of all ages together with their families, will join forces at Seattle Center, San Juan Room on Saturday, November 11th, 2006, from 10:00 am to 1:00 pm, to share positive wishes for a...

Girls Unite to Spread Optimism and Goodwill at Girls' Day San Diego

Fri, 20 Oct 2006 17:27:18 GMT

SAN DIEGO, CA (October 20, 2006) - For the first time ever, girls of all ages together with their families will join forces at NTC Promenade, Liberty Station, on Saturday, November 4th, from 10:00 am to 1:00 pm, to share positive wishes for a brighter...

Beauty Comes From Within is Message Behind New Bella Sara™ Trading Cards and Website

Sun, 01 Oct 2006 17:27:18 GMT

SEATTLE (October, 2006) Peter D. Adkison, the man who brought trading-card games including Pokémon and Magic: The Gathering to the United States introduces the US and Canada to Bella Sara trading cards, a European phenomenon created to promote a healthy...