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<title>Bella Sara: Pressroom</title>
<link>http://pressroom.bellasara.com/pr/bellasara</link>
<description><![CDATA[Pressroom news and press releases]]></description>
<copyright></copyright>
<language>en-us</language>
<pubDate>Mon, 11 Apr 2011 20:31:05 GMT</pubDate>
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<title>Bella Sara T is Awarded Twice from The Toy Man&#174;</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-is-awarded-twice-from-163369.aspx?link_page_rss=163369</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-is-awarded-twice-from-163369.aspx</guid>
<description><![CDATA[The Toy Man "Award of Excellence" was earned for the toy's demonstrated quality in design, safety, ethical values, and intellectual thought. The Toy Man "eChoiceT Award" was earned for the toy's demonstrated positive productivity in its encouraged cognitive/critical...<img src="http://pressroom.bellasara.com/rss.ashx?id=657552" height="1" width="1" />]]></description>
<pubDate>Fri, 09 Jul 2010 18:39:35 GMT</pubDate>
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<title>New Bella Sara Home D&#233;cor License Signed</title>
<link>http://pressroom.bellasara.com/pr/bellasara/new-bella-sara-home-d-cor-license-160661.aspx?link_page_rss=160661</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/new-bella-sara-home-d-cor-license-160661.aspx</guid>
<description><![CDATA[Hidden City Entertainment, Inc. announces that licensing agent M.J.A. Licensing has brokered a deal that will begin the manufacturing of Bella Sara-themed wall stickers in the French and Belgian markets.  The new license will see IMRPIMA producing a range of Bella SaraT-branded wall stickers for the home in four large-size varieties this autumn.<img src="http://pressroom.bellasara.com/rss.ashx?id=656847" height="1" width="1" />]]></description>
<pubDate>Mon, 21 Jun 2010 16:24:21 GMT</pubDate>
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<title>Bella Sara Plush Toys to Release in France</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-plush-toys-to-release-160225.aspx?link_page_rss=160225</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-plush-toys-to-release-160225.aspx</guid>
<description><![CDATA[Hidden City Entertainment, Inc., the rights holder for Bella SaraT, announces a deal that will see GIPSY S.A.S. begin the manufacturing of Bella Sara-themed plush toys in the French market.<img src="http://pressroom.bellasara.com/rss.ashx?id=656598" height="1" width="1" />]]></description>
<pubDate>Mon, 14 Jun 2010 15:44:48 GMT</pubDate>
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<title>Bella SaraT Anticipates Strong Presence in Russian Market</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-anticipates-strong-159723.aspx?link_page_rss=159723</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-anticipates-strong-159723.aspx</guid>
<description><![CDATA[Bella SaraT announces, today, details of a ground-breaking collaboration with Rosman-Press to publish, distribute, and market a variety of Bella Sara products throughout Russia.  This pioneering effort is the first time a major property has been introduced to Russia to support an online component.  Rosman-Press will begin their work with the Bella Sara brand by launching Bella Sara's Starlights collectible card series this autumn.  A series of other deals are already in place for the property, including the publishing of Bella Sara novels, stationery, and a fan-based magazine, while negotiations for other deals are ongoing.
<img src="http://pressroom.bellasara.com/rss.ashx?id=656341" height="1" width="1" />]]></description>
<pubDate>Mon, 07 Jun 2010 17:08:20 GMT</pubDate>
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<title>Bella SaraT Introduces Moonfairies, Newest Card Set</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-introduces-moonfairies-159648.aspx?link_page_rss=159648</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-introduces-moonfairies-159648.aspx</guid>
<description><![CDATA[Bella SaraT invites girls to travel to the far off Emeraldian Wilds to meet the fairy, dryad, and sprite horses with the newest collectible card series.  Young girls will discover the second of the year's "lost herds" with Bella Sara Moonfairies as they unlock secret codes to play online adventures.  This new series from Bella Sara allows fans to enter a magical world filled with empowerment and creativity.<img src="http://pressroom.bellasara.com/rss.ashx?id=656250" height="1" width="1" />]]></description>
<pubDate>Fri, 04 Jun 2010 15:36:47 GMT</pubDate>
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<title>Bella Sara Announces Entrance into Russian Market</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-announces-entrance-159353.aspx?link_page_rss=159353</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-announces-entrance-159353.aspx</guid>
<description><![CDATA[Bella SaraT announces, today, a new licensing partnership with Rosman-Press to publish, distribute, and market Bella Sara collectible cards throughout Russia.  This is the first time a trading card property has been introduced to Russia to support a major online component.<img src="http://pressroom.bellasara.com/rss.ashx?id=656061" height="1" width="1" />]]></description>
<pubDate>Tue, 01 Jun 2010 15:46:46 GMT</pubDate>
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<title>New Deal Signed For Bella Sara</title>
<link>http://pressroom.bellasara.com/pr/bellasara/new-deal-signed-for-bella-sara-159268.aspx?link_page_rss=159268</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/new-deal-signed-for-bella-sara-159268.aspx</guid>
<description><![CDATA[Hidden City Entertainment, Inc., the rights holder for Bella SaraT announces that licensing agent Kidz Entertainment/EEMC has brokered a new deal that will see a new range of home furnishings, apparel, and stationery hitting key European markets.<img src="http://pressroom.bellasara.com/rss.ashx?id=655959" height="1" width="1" />]]></description>
<pubDate>Thu, 27 May 2010 17:51:36 GMT</pubDate>
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<title>Bella Sara to Make Appearance at Licensing International Expo</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-to-make-appearance-158412.aspx?link_page_rss=158412</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-to-make-appearance-158412.aspx</guid>
<description><![CDATA[For the first time, Hidden City Entertainment, Inc., the rights holder of Bella SaraT, will be exhibiting at Licensing International Expo. Visit the Bella Sara booth, #4707, to learn more about its current and upcoming international product launches.<img src="http://pressroom.bellasara.com/rss.ashx?id=655297" height="1" width="1" />]]></description>
<pubDate>Tue, 11 May 2010 16:52:14 GMT</pubDate>
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<title>Hidden City Entertainment, Inc. Announces New Italian Marketing Partner for Bella SaraT Brand</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-158086.aspx?link_page_rss=158086</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-158086.aspx</guid>
<description><![CDATA[Bella SaraT announces, today, a new Italian marketing partner, MagicMarket & Twenty Five S.r.l. (MagicMarket). As the brand's marketing partner, MagicMarket will work with Hidden City Entertainment to distribute, market, and sell Bella Sara collectible cards throughout Italy.<img src="http://pressroom.bellasara.com/rss.ashx?id=655154" height="1" width="1" />]]></description>
<pubDate>Thu, 06 May 2010 22:36:13 GMT</pubDate>
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<title>Hidden City Entertainment, Inc. Announces New Licensing Agreement with Berkshire Fashions, Inc. for Bella SaraT Brand</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-157329.aspx?link_page_rss=157329</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-157329.aspx</guid>
<description><![CDATA[Bella SaraT announces, today, a licensing partnership with Berkshire Fashions, Inc. to design and produce a variety of brand-centric accessories. The exciting new line will include headwear, cold-weather accessories, hats, scarves, hosiery, slipper socks, rain gear and packaged panties.<img src="http://pressroom.bellasara.com/rss.ashx?id=653613" height="1" width="1" />]]></description>
<pubDate>Thu, 22 Apr 2010 22:06:43 GMT</pubDate>
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<title>Bella SaraT Sleepwear Line For Girls Now Available</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-sleepwear-line-for-157115.aspx?link_page_rss=157115</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-sleepwear-line-for-157115.aspx</guid>
<description><![CDATA[Bella SaraT is pleased to announce the availability of the brand's sleepwear line in retail stores throughout the United States. The line includes five different designs, and offers pajamas with favorite horses, including Bella, Jewel, Fiona and Nike.<img src="http://pressroom.bellasara.com/rss.ashx?id=653412" height="1" width="1" />]]></description>
<pubDate>Mon, 19 Apr 2010 19:17:30 GMT</pubDate>
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<title>Bella SaraT Gives Back to the Patients of Children's Medical Center Dallas</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gives-back-to-the-patients-156821.aspx?link_page_rss=156821</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gives-back-to-the-patients-156821.aspx</guid>
<description><![CDATA[Today, Bella Sara is delighted to have the opportunity to donate over 900 plush horse toys to Children's Medical Center Dallas, located in Dallas, Texas.<img src="http://pressroom.bellasara.com/rss.ashx?id=652784" height="1" width="1" />]]></description>
<pubDate>Mon, 12 Apr 2010 17:09:29 GMT</pubDate>
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<title>Bella Sara Launches Search for Lost Horses</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-launches-search-for-154541.aspx?link_page_rss=154541</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-launches-search-for-154541.aspx</guid>
<description><![CDATA[Bella SaraT invites girls to partake in the new Sunflowers series, the first-ever journey to find a lost herd of horses. Young girls will learn more about the magical Sunflower Herd as they unlock new adventures online using secret codes at BellaSara.com.

This new series from Bella Sara invites fans to join Emma and friends in a captivating search for Herd Sunflower.<img src="http://pressroom.bellasara.com/rss.ashx?id=597627" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Mar 2010 13:00:00 GMT</pubDate>
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<title>Bella Sara Supports 2010 World Championship Appaloosa Youth Show</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-2010-world-154494.aspx?link_page_rss=154494</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-2010-world-154494.aspx</guid>
<description><![CDATA[The Appaloosa Horse Club (ApHC) is proud to announce Bella Sara as a Silver Sponsor for the 2010 World Championship Appaloosa Youth Show.<img src="http://pressroom.bellasara.com/rss.ashx?id=597261" height="1" width="1" />]]></description>
<pubDate>Mon, 01 Mar 2010 19:59:09 GMT</pubDate>
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<title>Bella SaraT Excites All After Debuting New Toys at Toy Fair 2010</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-excites-all-after-debuting-154470.aspx?link_page_rss=154470</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-excites-all-after-debuting-154470.aspx</guid>
<description><![CDATA[Hidden City Entertainment has recently returned from the 107th Annual American International Toy Fair that was hosted last week in New York City.  Bella Sara and its magical world of horses was on full display as attendees were among the first to see brand-new Bella Sara products, including a specialty product line, set to release later this year.<img src="http://pressroom.bellasara.com/rss.ashx?id=597259" height="1" width="1" />]]></description>
<pubDate>Mon, 01 Mar 2010 19:29:28 GMT</pubDate>
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<title>Hidden City Entertainment, Inc. and JAKKS Pacific  Expand Distribution on Bella SaraT Toy Line</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-153740.aspx?link_page_rss=153740</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-entertainment-inc-153740.aspx</guid>
<description><![CDATA[JAKKS' new assortment of Bella Sara Magical Horses brings Bella Sara's magical world of horses to life, and is now available at retailers nationwide.<img src="http://pressroom.bellasara.com/rss.ashx?id=550145" height="1" width="1" />]]></description>
<pubDate>Thu, 11 Feb 2010 18:16:08 GMT</pubDate>
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<title>Hidden City Games Enhances Brands  with Name Change</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-enhances-brands-153410.aspx?link_page_rss=153410</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-enhances-brands-153410.aspx</guid>
<description><![CDATA[Hidden City Games changes name to Hidden City Entertainment as they expand their children's brands and licensing division. Today, Hidden City Games announced that its name has officially changed to Hidden City Entertainment. As the company continues to expand its various children's brands and licensing division in North America and internationally, the change in name better encompasses the new goals and objectives for the company as it moves forward in 2010 and beyond.<img src="http://pressroom.bellasara.com/rss.ashx?id=527003" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Feb 2010 08:01:00 GMT</pubDate>
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<title>Hidden City Games, Inc., publishers of Bella Sara,  joins ASTRA</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-publishers-112674.aspx?link_page_rss=112674</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-publishers-112674.aspx</guid>
<description><![CDATA[Hidden City Games, Inc., publisher and worldwide licensor of Bella SaraT, announces its membership to the American Specialty Toy Retailing Association (ASTRA).  "In addition to further enhancing our presence in the North American market, Bella Sara joined ASTRA to compliment our specialty sales with our direct to retailer program," said Dell Monson, Senior Director of Marketing for Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=355206" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Feb 2010 08:00:00 GMT</pubDate>
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<title>Bella SaraT Continues Global Expansion Across Europe and South America</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-continues-global-expansion-152192.aspx?link_page_rss=152192</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-continues-global-expansion-152192.aspx</guid>
<description><![CDATA[As Bella Sara continues to enhance international expansion, the company is beginning 2010 by launching product distribution into Spain, Chile and the region of Benelux (Belgium, Netherlands and Luxembourg).<img src="http://pressroom.bellasara.com/rss.ashx?id=505788" height="1" width="1" />]]></description>
<pubDate>Fri, 22 Jan 2010 21:42:28 GMT</pubDate>
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<title>Hidden City Games' CEO, Peter Adkison, to speak at Engage! Expo</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-ceo-peter-adkison-152149.aspx?link_page_rss=152149</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-ceo-peter-adkison-152149.aspx</guid>
<description><![CDATA[We are pleased to announce that Hidden City Games' CEO, Peter Adkison, will give a presentation at the Engage! Expo at the International Toy Fair in New York City.<img src="http://pressroom.bellasara.com/rss.ashx?id=505624" height="1" width="1" />]]></description>
<pubDate>Thu, 21 Jan 2010 19:51:31 GMT</pubDate>
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<title>Bella SaraT Hires Experienced Licensing Veteran To Expand Product Line</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hires-experienced-licensing-151468.aspx?link_page_rss=151468</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hires-experienced-licensing-151468.aspx</guid>
<description><![CDATA[Hidden City Games, Inc., publisher and worldwide licensor of Bella SaraT, announces the appointment of licensing veteran Sharon M. Bennett as licensing consultant of North America.<img src="http://pressroom.bellasara.com/rss.ashx?id=486039" height="1" width="1" />]]></description>
<pubDate>Thu, 14 Jan 2010 18:37:19 GMT</pubDate>
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<title>Hidden City Games, Inc. Appoints VP of Sales, North America</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-appoints-149942.aspx?link_page_rss=149942</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-appoints-149942.aspx</guid>
<description><![CDATA[Hidden City Games, Inc., publisher and worldwide licensor of Bella SaraT, announces the appointment of sales veteran Dominick Magliaro as vice president of sales for North America.<img src="http://pressroom.bellasara.com/rss.ashx?id=401086" height="1" width="1" />]]></description>
<pubDate>Tue, 15 Dec 2009 08:00:41 GMT</pubDate>
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<title>Hot Holiday Toys on 'Good Day New York'</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hot-holiday-toys-on-good-day-new-149719.aspx?link_page_rss=149719</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hot-holiday-toys-on-good-day-new-149719.aspx</guid>
<description><![CDATA[This season, Bella SaraT is featured as a top pick for gifts to give girls.  With an affordable price point and magical, virtual world, Bella Sara offers play, imaginative thought, and empowering messages to young girls around the globe.<img src="http://pressroom.bellasara.com/rss.ashx?id=379380" height="1" width="1" />]]></description>
<pubDate>Mon, 07 Dec 2009 21:30:23 GMT</pubDate>
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<title>Hidden City Games, Inc. Announces Two New Licensing Agreements for Bella Sara Brand</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111995.aspx?link_page_rss=111995</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111995.aspx</guid>
<description><![CDATA[Bella Sara announces today the licensing partnerships with Skyhigh International to design and produce a variety of stationery items as well as Bees and Jam to produce children's sleepwear and intimate apparel for the young fans of Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=355060" height="1" width="1" />]]></description>
<pubDate>Tue, 10 Nov 2009 08:00:00 GMT</pubDate>
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<title>Bella's Ball Named one of The Toy Insider's 'Best Toys for the 2009 Holidays'</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-s-ball-named-one-of-the-112071.aspx?link_page_rss=112071</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-s-ball-named-one-of-the-112071.aspx</guid>
<description><![CDATA[The Toy Insider's panel of experts has compiled a comprehensive shopping guide to help parents get started on their holiday shopping. Bella Sara Bella's Ball is named one of the 'Best Toys for the 2009 Holidays.'<img src="http://pressroom.bellasara.com/rss.ashx?id=354953" height="1" width="1" />]]></description>
<pubDate>Wed, 04 Nov 2009 23:09:43 GMT</pubDate>
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<title>Hidden City Games, Inc. Announces Licensing Partnership with The Canadian Group</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111786.aspx?link_page_rss=111786</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111786.aspx</guid>
<description><![CDATA[Hidden City Games, Inc, publisher of Bella SaraT, announces today a licensing partnership with The Canadian Group, a specialist in the manufacturing and multi-channel distribution of puzzles, games, activities and novelty items. This partnership will aid both companies in producing high quality, trend-conscious products that offer outstanding consumer value.<img src="http://pressroom.bellasara.com/rss.ashx?id=354442" height="1" width="1" />]]></description>
<pubDate>Tue, 27 Oct 2009 15:30:33 GMT</pubDate>
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<title>BELLA SARA RELEASES FIRST ANIMATED DVD</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-releases-first-animated-102302.aspx?link_page_rss=102302</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-releases-first-animated-102302.aspx</guid>
<description><![CDATA[Hidden City Games introduces, its first animated DVD, Bella Sara T Tales: the Adventure Begins, rated G. Narrated by a favorite Bella Sara character, Tales transports children into the mystical realm of North of North as new adventures unfold.<img src="http://pressroom.bellasara.com/rss.ashx?id=315718" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 16:35:07 GMT</pubDate>
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<title>BELLA SARA HOSTS FIRST OFFICIAL GATHERING OF THE HORSES</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hosts-first-official-102299.aspx?link_page_rss=102299</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hosts-first-official-102299.aspx</guid>
<description><![CDATA[Today, Bella SaraT cordially invites children to join Bella's Ball, the first official gathering of the horses in the magical land of North of North. Children will learn more about the enchanting ballrooms of Rolandsgaard Castle while unlocking new adventures using secret codes at www.bellasara.com.<img src="http://pressroom.bellasara.com/rss.ashx?id=315712" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 16:12:00 GMT</pubDate>
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<title>Bella Sara Adventures Receives NAPPA Recognition</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-adventures-receives-102295.aspx?link_page_rss=102295</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-adventures-receives-102295.aspx</guid>
<description><![CDATA[Bella Sara Adventures has received honors as a 2009 recipient of the National Parenting Publications Awards (NAPPA).  This year, Bella Sara Adventures has received a NAPPA Honors Award for its enchanting online world of North of North.<img src="http://pressroom.bellasara.com/rss.ashx?id=281020" height="1" width="1" />]]></description>
<pubDate>Tue, 22 Sep 2009 15:56:29 GMT</pubDate>
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<title>HIDDEN CITY GAMES PARTNERS WITH JAKKS PACIFIC TO EXTEND THE LEADING GIRLS' PROPERTY BELLA SARA</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-90816.aspx?link_page_rss=90816</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-90816.aspx</guid>
<description><![CDATA[Magical horses come to life with new toys: Bella Sara expands into the fashion doll category in North America.

ITV Global Entertainment Ltd has appointed the leading licensing company Jakks Pacific, Inc to represent the globally established online and television girls' property Bella Sara in the USA and Canada markets. <img src="http://pressroom.bellasara.com/rss.ashx?id=150170" height="1" width="1" />]]></description>
<pubDate>Fri, 04 Sep 2009 20:30:00 GMT</pubDate>
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<title>Bella Sara Makes a Splash This Holiday with Hydrogen Whiskey, Inc.</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-makes-a-splash-this-101038.aspx?link_page_rss=101038</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-makes-a-splash-this-101038.aspx</guid>
<description><![CDATA[Hydrogen Whiskey Studios is partnering with Hidden City Games for the second year in a row to produce the 2009 holiday season commercial for Bella Sara's magical world of horses where children can expand their imaginations through play.<img src="http://pressroom.bellasara.com/rss.ashx?id=235471" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Sep 2009 21:04:24 GMT</pubDate>
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<title>Bella Sara Royalty Awarded a Four Star Review</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-royalty-awarded-a-four-101034.aspx?link_page_rss=101034</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-royalty-awarded-a-four-101034.aspx</guid>
<description><![CDATA[The irresistible combination of eye-catching merchandise and an intriguing virtual world recently earned Bella Sara four out of five stars from "What the Stuff Toy Review."<img src="http://pressroom.bellasara.com/rss.ashx?id=235469" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Sep 2009 20:52:48 GMT</pubDate>
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<title>Bella Sara Moves Licensing In-House</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-moves-licensing-in-99848.aspx?link_page_rss=99848</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-moves-licensing-in-99848.aspx</guid>
<description><![CDATA[Bella SaraT, a magical world of horses where children can expand their imaginations through play, announces that vice president of international business, licensing and merchandising George Stetar will oversee all global licensing efforts.<img src="http://pressroom.bellasara.com/rss.ashx?id=214288" height="1" width="1" />]]></description>
<pubDate>Thu, 20 Aug 2009 11:00:00 GMT</pubDate>
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<title>JOURNEY INTO A MAGICAL WORLD OF HORSES WITH BELLA SARA ADVENTURES</title>
<link>http://pressroom.bellasara.com/pr/bellasara/journey-into-a-magical-world-of-99520.aspx?link_page_rss=99520</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/journey-into-a-magical-world-of-99520.aspx</guid>
<description><![CDATA[Imagination and fun meet at the heart of online game play with the newest addition to the popular children's brand, Bella Sara.  Hidden City Games has just released Bella Sara Adventures, a variety of online magical adventures in the Bella Sara world of North of North.<img src="http://pressroom.bellasara.com/rss.ashx?id=214289" height="1" width="1" />]]></description>
<pubDate>Wed, 19 Aug 2009 07:00:00 GMT</pubDate>
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<title>GLOBAL GAMING COMPANY PICKS EXACTTARGET TO POWER INTERNATIONAL EMAIL EFFORT</title>
<link>http://pressroom.bellasara.com/pr/bellasara/global-gaming-company-picks-exacttarget-96147.aspx?link_page_rss=96147</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/global-gaming-company-picks-exacttarget-96147.aspx</guid>
<description><![CDATA[Hidden City Games, Inc. announced today it has selected on-demand email and one-to-one marketing solutions provider ExactTarget to power the international email marketing efforts for its Bella SaraT online world and products.<img src="http://pressroom.bellasara.com/rss.ashx?id=158359" height="1" width="1" />]]></description>
<pubDate>Wed, 15 Jul 2009 17:16:39 GMT</pubDate>
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<title>Girls Horse Club Awards Bella Sara Prizes</title>
<link>http://pressroom.bellasara.com/pr/bellasara/girls-horse-club-awards-bella-96145.aspx?link_page_rss=96145</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/girls-horse-club-awards-bella-96145.aspx</guid>
<description><![CDATA[Hidden City Games is a proud donor of the Girls Horse Club.  At this year's Fiction Competition, judged by popular horse fiction authors, Bella SaraT PC Games will be a featured prize for each of the competitions' winners.<img src="http://pressroom.bellasara.com/rss.ashx?id=158345" height="1" width="1" />]]></description>
<pubDate>Wed, 15 Jul 2009 16:43:08 GMT</pubDate>
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<title>Hidden City Games Launches Bella Sara Community</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-launches-bella-95079.aspx?link_page_rss=95079</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-launches-bella-95079.aspx</guid>
<description><![CDATA[SEATTLE, WA - (June 30, 2009) Be a part of the Bella Sara buzz and meet other hardcore fans at the Bella Sara Community, launched by Hidden City Games. Being a member of the Bella Sara Community will give you special privileges. Just for joining, you'll...<img src="http://pressroom.bellasara.com/rss.ashx?id=155486" height="1" width="1" />]]></description>
<pubDate>Mon, 13 Jul 2009 07:00:00 GMT</pubDate>
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<title>BELLA SARA ACCESSORIZES WITH NEW MAGICAL COLLECTIONS</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-accessorizes-with-new-95820.aspx?link_page_rss=95820</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-accessorizes-with-new-95820.aspx</guid>
<description><![CDATA[Bella SaraT style to appear in fashion bags, accessories, belts, wallets, trolleys and more in the Italian tween market as Coriex S.R. L. was partnered with Hidden City Games, globally established girls entertainment property Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=156852" height="1" width="1" />]]></description>
<pubDate>Mon, 13 Jul 2009 04:49:53 GMT</pubDate>
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<title>HIDDEN CITY GAMES, INC. PARNTERS WITH JAXO S.R.L. TO OUTFIT THE LEADING GIRLS PROPERTY BELLA SARA IN ITALY</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-parnters-95819.aspx?link_page_rss=95819</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-parnters-95819.aspx</guid>
<description><![CDATA[Jaxo S.R.L. has been appointed by ITV Global Entertainment's Italian agent, Teamworks to style Bella Sara tweens with Hats, Caps, Scarves, Gloves and more. 

The Bella Sara product line will offer an assortment of accessory products geared toward tween girls in the Italian market.<img src="http://pressroom.bellasara.com/rss.ashx?id=156851" height="1" width="1" />]]></description>
<pubDate>Mon, 13 Jul 2009 04:41:59 GMT</pubDate>
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<title>A COZY EXPANSION, HIDDEN CITY GAMES AND WATERBURY TO PRODUCE BELLA SARA CHILDRENS SLEEPWEAR &amp; INTIMATE APPAREL</title>
<link>http://pressroom.bellasara.com/pr/bellasara/a-cozy-expansion-hidden-city-games-95782.aspx?link_page_rss=95782</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/a-cozy-expansion-hidden-city-games-95782.aspx</guid>
<description><![CDATA[Bella Sara comfort is coming to the market as Waterbury Garment L.L.C. was appointed by ITV Global Entertainment Ltd to represent Hidden City Games, Inc. globally established girls' property Bella Sara  in the U.S. market.  

The license acquired by Waterbury Garment encompasses children's sleepwear and intimate apparel for the Bella Sara brand through distribution deals with mass market retailers, department stores, club and specialty trend retailers.<img src="http://pressroom.bellasara.com/rss.ashx?id=156813" height="1" width="1" />]]></description>
<pubDate>Thu, 09 Jul 2009 23:53:12 GMT</pubDate>
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<title>BELLA SARAT PRODUCTS WIN ARRAY OF AWARDS FROM CREATIVE CHILD</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-products-win-array-94267.aspx?link_page_rss=94267</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-products-win-array-94267.aspx</guid>
<description><![CDATA[Hidden City Games, Inc. is proud to announce that Creative Child magazine has awarded Bella SaraT Miniatures with the 2009 Toy of the Year Award in the kids figurine toys category.   Bella SaraT Treasures and Royalty series also each won the 2009 Preferred Choice Award from Creative Child Magazine.<img src="http://pressroom.bellasara.com/rss.ashx?id=154940" height="1" width="1" />]]></description>
<pubDate>Mon, 15 Jun 2009 18:49:08 GMT</pubDate>
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<title>Hidden City Games Sponsors Horse Shows Nationwide</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-sponsors-horse-93873.aspx?link_page_rss=93873</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-sponsors-horse-93873.aspx</guid>
<description><![CDATA[Hidden City Games has recently been named a sponsor for the Idaho State Fair, the Minnesota State Fair, and the Puyallup Fair of Washington State.   As a sponsor for both the Idaho and Minnesota State Fairs, Hidden City Games is supporting the youth horse shows via donated Bella SaraT product.<img src="http://pressroom.bellasara.com/rss.ashx?id=154182" height="1" width="1" />]]></description>
<pubDate>Mon, 08 Jun 2009 15:52:48 GMT</pubDate>
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<title>Bella Sara supports World Championship Appaloosa Youth Show</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-world-championship-93502.aspx?link_page_rss=93502</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-world-championship-93502.aspx</guid>
<description><![CDATA[The Appaloosa Horse Club (ApHC) is proud to announce Bella Sara as a Bronze Sponsor for the 2009 World Championship Appaloosa Youth Show.  Bella Sara, a free virtual world filled with magical horses and characters, is generously donating collectable children's trading cards to be awarded at 2009 World Championship Appaloosa Youth Show classes and activities.<img src="http://pressroom.bellasara.com/rss.ashx?id=153753" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Jun 2009 16:30:29 GMT</pubDate>
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<title>Hidden City Games Partners with Porchlight Entertainment to Create Bella SaraT Animated TV, Film Productions</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-80422.aspx?link_page_rss=80422</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-80422.aspx</guid>
<description><![CDATA[PorchLight Entertainment has partnered with Hidden City Games to create an animated television series and long-form film content based on the magical world of Bella Sara horses. Under the agreement, PorchLight will have worldwide rights to the animated productions based on the Bella SaraT brand, and will simultaneously pursue feature and direct-to-DVD opportunities.<img src="http://pressroom.bellasara.com/rss.ashx?id=114981" height="1" width="1" />]]></description>
<pubDate>Wed, 27 May 2009 18:45:00 GMT</pubDate>
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<title>RECEIVE THE ROYAL TREATMENT THIS SUMMER</title>
<link>http://pressroom.bellasara.com/pr/bellasara/receive-the-royal-treatment-this-93231.aspx?link_page_rss=93231</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/receive-the-royal-treatment-this-93231.aspx</guid>
<description><![CDATA[Bella SaraT Introduces More Horses, More Fun and Just One Code with New Royalty Series

Now you can experience the royal realms and fantastic castles in the magical land of North of North. Bella SaraT is expanding its line of trading cards for girls with Royalty, the ninth series in the popular brand.


<img src="http://pressroom.bellasara.com/rss.ashx?id=153062" height="1" width="1" />]]></description>
<pubDate>Wed, 27 May 2009 17:10:35 GMT</pubDate>
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<title>HIDDEN CITY GAMES PARTNERS WITH SMARTYCARDT TO FURTHER INTERACTIVE LEARNING</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-83969.aspx?link_page_rss=83969</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-83969.aspx</guid>
<description><![CDATA[SmartyCard has partnered with Hidden City Games to offer Bella SaraT Horseshoes as part of its extensive rewards program, giving children the ability to unlock it by completing age appropriate learning games and activities.<img src="http://pressroom.bellasara.com/rss.ashx?id=126153" height="1" width="1" />]]></description>
<pubDate>Tue, 05 May 2009 16:42:00 GMT</pubDate>
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<title>Hidden City Games Gives Back to Community</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-gives-back-to-85233.aspx?link_page_rss=85233</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-gives-back-to-85233.aspx</guid>
<description><![CDATA[Hidden City Games has recently contributed two notable donations to local children's charities.  In March of 2009, Hidden City Games donated Bella Sara toys to Toys for Tots and Seattle Children's Hospital.<img src="http://pressroom.bellasara.com/rss.ashx?id=130792" height="1" width="1" />]]></description>
<pubDate>Wed, 18 Mar 2009 22:02:39 GMT</pubDate>
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<title>Hidden City Games Creates Purchase Program for Consumers</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-creates-purchase-83951.aspx?link_page_rss=83951</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-creates-purchase-83951.aspx</guid>
<description><![CDATA[For consumers who live in areas where Bella SaraT products are either not sold locally, or so popular that they are always sold out, there is now a new option.<img src="http://pressroom.bellasara.com/rss.ashx?id=125744" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Mar 2009 23:38:35 GMT</pubDate>
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<title>Giochi Preziosi Appointed As The Pan-European Toy-Partner</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-itv-80432.aspx?link_page_rss=80432</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-itv-80432.aspx</guid>
<description><![CDATA[ITV Global Entertainment Ltd has appointed Giochi Preziosi to be the pan-European toy-partner for leading girls property, Bella Sara. 

Giochi Preziosi one of the world's largest toy manufacturers, will launch Bella Sara toys across European territories from November 2009 and will be based on the hugely popular trading-card and online activity for girls. 

<img src="http://pressroom.bellasara.com/rss.ashx?id=114897" height="1" width="1" />]]></description>
<pubDate>Fri, 20 Feb 2009 00:50:00 GMT</pubDate>
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<title>Bella SaraT Expands Hugely Popular Line with Treasures Series and Miniature Horses Collection</title>
<link>http://pressroom.bellasara.com/pr/bellasara/a-new-world-of-treasures-and-imagination-82102.aspx?link_page_rss=82102</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/a-new-world-of-treasures-and-imagination-82102.aspx</guid>
<description><![CDATA[Embark on a whimsical new journey through the magical land of North of North with the latest introductions to the Bella SaraT line of trading cards for girls. Bella Sara continues to bring joy and excitement into its delightful world of horses with the introduction of Bella SaraT Miniatures and Bella SaraT Treasures.<img src="http://pressroom.bellasara.com/rss.ashx?id=120415" height="1" width="1" />]]></description>
<pubDate>Fri, 20 Feb 2009 00:01:52 GMT</pubDate>
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<title>Bella Sara Gallops to TOY FAIR Success</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gallops-to-toy-fair-82101.aspx?link_page_rss=82101</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gallops-to-toy-fair-82101.aspx</guid>
<description><![CDATA[TOY FAIR, one of the largest international toy shows, occurred last week.  Peter Adkison, CEO of Hidden City Games, actively met with marketing partners and licensees to further expand the Bella Sara Brand.<img src="http://pressroom.bellasara.com/rss.ashx?id=120359" height="1" width="1" />]]></description>
<pubDate>Thu, 19 Feb 2009 23:51:14 GMT</pubDate>
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