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<title>Bella Sara: Pressroom</title>
<link>http://pressroom.bellasara.com/pr/bellasara</link>
<description><![CDATA[Pressroom news and press releases]]></description>
<copyright></copyright>
<pubDate>Mon, 16 Nov 2009 10:50:45 GMT</pubDate>
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<title>Hidden City Games, Inc., publishers of Bella Sara,  joins ASTRA</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-publishers-112674.aspx?link_page_rss=112674</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-publishers-112674.aspx</guid>
<description><![CDATA[Hidden City Games, Inc., publisher and worldwide licensor of Bella SaraT, announces its membership to the American Specialty Toy Retailing Association (ASTRA).  "In addition to further enhancing our presence in the North American market, Bella Sara joined ASTRA to compliment our specialty sales with our direct to retailer program," said Dell Monson, Senior Director of Marketing for Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=355206" height="1" width="1" />]]></description>
<pubDate>Mon, 16 Nov 2009 09:54:34 GMT</pubDate>
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<title>Hidden City Games, Inc. Announces Two New Licensing Agreements for Bella Sara Brand</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111995.aspx?link_page_rss=111995</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111995.aspx</guid>
<description><![CDATA[Bella Sara announces today the licensing partnerships with Skyhigh International to design and produce a variety of stationery items as well as Bees and Jam to produce children's sleepwear and intimate apparel for the young fans of Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=355060" height="1" width="1" />]]></description>
<pubDate>Tue, 10 Nov 2009 00:00:00 GMT</pubDate>
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<title>Bella's Ball Named one of The Toy Insider's 'Best Toys for the 2009 Holidays'</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-s-ball-named-one-of-the-112071.aspx?link_page_rss=112071</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-s-ball-named-one-of-the-112071.aspx</guid>
<description><![CDATA[The Toy Insider's panel of experts has compiled a comprehensive shopping guide to help parents get started on their holiday shopping. Bella Sara Bella's Ball is named one of the 'Best Toys for the 2009 Holidays.'<img src="http://pressroom.bellasara.com/rss.ashx?id=354953" height="1" width="1" />]]></description>
<pubDate>Wed, 04 Nov 2009 15:09:43 GMT</pubDate>
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<title>Hidden City Games, Inc. Announces Licensing Partnership with The Canadian Group</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111786.aspx?link_page_rss=111786</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-announces-111786.aspx</guid>
<description><![CDATA[Hidden City Games, Inc, publisher of Bella SaraT, announces today a licensing partnership with The Canadian Group, a specialist in the manufacturing and multi-channel distribution of puzzles, games, activities and novelty items. This partnership will aid both companies in producing high quality, trend-conscious products that offer outstanding consumer value.<img src="http://pressroom.bellasara.com/rss.ashx?id=354442" height="1" width="1" />]]></description>
<pubDate>Tue, 27 Oct 2009 08:30:33 GMT</pubDate>
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<title>BELLA SARA RELEASES FIRST ANIMATED DVD</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-releases-first-animated-102302.aspx?link_page_rss=102302</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-releases-first-animated-102302.aspx</guid>
<description><![CDATA[Hidden City Games introduces, its first animated DVD, Bella Sara T Tales: the Adventure Begins, rated G. Narrated by a favorite Bella Sara character, Tales transports children into the mystical realm of North of North as new adventures unfold.<img src="http://pressroom.bellasara.com/rss.ashx?id=315718" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 09:35:07 GMT</pubDate>
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<title>BELLA SARA HOSTS FIRST OFFICIAL GATHERING OF THE HORSES</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hosts-first-official-102299.aspx?link_page_rss=102299</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-hosts-first-official-102299.aspx</guid>
<description><![CDATA[Bella SaraT cordially invites children to join Bella's Ball, the first official gathering of the horses in the magical land of North of North. Children will learn more about the enchanting ballrooms of while unlocking new adventures using secret codes.<img src="http://pressroom.bellasara.com/rss.ashx?id=315712" height="1" width="1" />]]></description>
<pubDate>Tue, 06 Oct 2009 09:12:00 GMT</pubDate>
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<title>Bella Sara Adventures Receives NAPPA Recognition</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-adventures-receives-102295.aspx?link_page_rss=102295</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-adventures-receives-102295.aspx</guid>
<description><![CDATA[Bella Sara Adventures has received honors as a 2009 recipient of the National Parenting Publications Awards (NAPPA).  This year, Bella Sara Adventures has received a NAPPA Honors Award for its enchanting online world of North of North.<img src="http://pressroom.bellasara.com/rss.ashx?id=281020" height="1" width="1" />]]></description>
<pubDate>Tue, 22 Sep 2009 08:56:29 GMT</pubDate>
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<title>HIDDEN CITY GAMES PARTNERS WITH JAKKS PACIFIC TO EXTEND THE LEADING GIRLS' PROPERTY BELLA SARA</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-90816.aspx?link_page_rss=90816</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-90816.aspx</guid>
<description><![CDATA[Magical horses come to life with new toys: Bella Sara expands into the fashion doll category in North America.

ITV Global Entertainment Ltd has appointed the leading licensing company Jakks Pacific, Inc to represent the globally established online and television girls' property Bella Sara in the USA and Canada markets. <img src="http://pressroom.bellasara.com/rss.ashx?id=150170" height="1" width="1" />]]></description>
<pubDate>Fri, 04 Sep 2009 13:30:00 GMT</pubDate>
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<title>Bella Sara Makes a Splash This Holiday with Hydrogen Whiskey, Inc.</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-makes-a-splash-this-101038.aspx?link_page_rss=101038</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-makes-a-splash-this-101038.aspx</guid>
<description><![CDATA[Hydrogen Whiskey Studios is partnering with Hidden City Games for the second year in a row to produce the 2009 holiday season commercial for Bella Sara's magical world of horses where children can expand their imaginations through play.<img src="http://pressroom.bellasara.com/rss.ashx?id=235471" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Sep 2009 14:04:24 GMT</pubDate>
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<title>Bella Sara Royalty Awarded a Four Star Review</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-royalty-awarded-a-four-101034.aspx?link_page_rss=101034</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-royalty-awarded-a-four-101034.aspx</guid>
<description><![CDATA[The irresistible combination of eye-catching merchandise and an intriguing virtual world recently earned Bella Sara four out of five stars from "What the Stuff Toy Review."<img src="http://pressroom.bellasara.com/rss.ashx?id=235469" height="1" width="1" />]]></description>
<pubDate>Wed, 02 Sep 2009 13:52:48 GMT</pubDate>
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<title>Bella Sara Moves Licensing In-House</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-moves-licensing-in-99848.aspx?link_page_rss=99848</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-moves-licensing-in-99848.aspx</guid>
<description><![CDATA[Bella SaraT, a magical world of horses where children can expand their imaginations through play, announces that vice president of international business, licensing and merchandising George Stetar will oversee all global licensing efforts.<img src="http://pressroom.bellasara.com/rss.ashx?id=214288" height="1" width="1" />]]></description>
<pubDate>Thu, 20 Aug 2009 04:00:00 GMT</pubDate>
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<title>JOURNEY INTO A MAGICAL WORLD OF HORSES WITH BELLA SARA ADVENTURES</title>
<link>http://pressroom.bellasara.com/pr/bellasara/journey-into-a-magical-world-of-99520.aspx?link_page_rss=99520</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/journey-into-a-magical-world-of-99520.aspx</guid>
<description><![CDATA[Imagination and fun meet at the heart of online game play with the newest addition to the popular children's brand, Bella Sara.  Hidden City Games has just released Bella Sara Adventures, a variety of online magical adventures in the Bella Sara world of North of North.<img src="http://pressroom.bellasara.com/rss.ashx?id=214289" height="1" width="1" />]]></description>
<pubDate>Wed, 19 Aug 2009 00:00:00 GMT</pubDate>
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<title>GLOBAL GAMING COMPANY PICKS EXACTTARGET TO POWER INTERNATIONAL EMAIL EFFORT</title>
<link>http://pressroom.bellasara.com/pr/bellasara/global-gaming-company-picks-exacttarget-96147.aspx?link_page_rss=96147</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/global-gaming-company-picks-exacttarget-96147.aspx</guid>
<description><![CDATA[Hidden City Games, Inc. announced today it has selected on-demand email and one-to-one marketing solutions provider ExactTarget to power the international email marketing efforts for its Bella SaraT online world and products.<img src="http://pressroom.bellasara.com/rss.ashx?id=158359" height="1" width="1" />]]></description>
<pubDate>Wed, 15 Jul 2009 10:16:39 GMT</pubDate>
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<title>Girls Horse Club Awards Bella Sara Prizes</title>
<link>http://pressroom.bellasara.com/pr/bellasara/girls-horse-club-awards-bella-96145.aspx?link_page_rss=96145</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/girls-horse-club-awards-bella-96145.aspx</guid>
<description><![CDATA[Hidden City Games is a proud donor of the Girls Horse Club.  At this year's Fiction Competition, judged by popular horse fiction authors, Bella SaraT PC Games will be a featured prize for each of the competitions' winners.<img src="http://pressroom.bellasara.com/rss.ashx?id=158345" height="1" width="1" />]]></description>
<pubDate>Wed, 15 Jul 2009 09:43:08 GMT</pubDate>
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<title>Hidden City Games Launches Bella Sara Community</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-launches-bella-95079.aspx?link_page_rss=95079</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-launches-bella-95079.aspx</guid>
<description><![CDATA[SEATTLE, WA - (June 30, 2009) Be a part of the Bella Sara buzz and meet other hardcore fans at the Bella Sara Community, launched by Hidden City Games. Being a member of the Bella Sara Community will give you special privileges. Just for joining, you'll...<img src="http://pressroom.bellasara.com/rss.ashx?id=155486" height="1" width="1" />]]></description>
<pubDate>Mon, 13 Jul 2009 00:00:00 GMT</pubDate>
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<title>BELLA SARA ACCESSORIZES WITH NEW MAGICAL COLLECTIONS</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-accessorizes-with-new-95820.aspx?link_page_rss=95820</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-accessorizes-with-new-95820.aspx</guid>
<description><![CDATA[Bella SaraT style to appear in fashion bags, accessories, belts, wallets, trolleys and more in the Italian tween market as Coriex S.R. L. was partnered with Hidden City Games, globally established girls entertainment property Bella Sara.<img src="http://pressroom.bellasara.com/rss.ashx?id=156852" height="1" width="1" />]]></description>
<pubDate>Sun, 12 Jul 2009 21:49:53 GMT</pubDate>
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<title>HIDDEN CITY GAMES, INC. PARNTERS WITH JAXO S.R.L. TO OUTFIT THE LEADING GIRLS PROPERTY BELLA SARA IN ITALY</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-parnters-95819.aspx?link_page_rss=95819</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-inc-parnters-95819.aspx</guid>
<description><![CDATA[Jaxo S.R.L. has been appointed by ITV Global Entertainment's Italian agent, Teamworks to style Bella Sara tweens with Hats, Caps, Scarves, Gloves and more. 

The Bella Sara product line will offer an assortment of accessory products geared toward tween girls in the Italian market.<img src="http://pressroom.bellasara.com/rss.ashx?id=156851" height="1" width="1" />]]></description>
<pubDate>Sun, 12 Jul 2009 21:41:59 GMT</pubDate>
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<title>A COZY EXPANSION, HIDDEN CITY GAMES AND WATERBURY TO PRODUCE BELLA SARA(TM) CHILDRENS SLEEPWEAR &amp; INTIMATE APPAREL</title>
<link>http://pressroom.bellasara.com/pr/bellasara/a-cozy-expansion-hidden-city-games-95782.aspx?link_page_rss=95782</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/a-cozy-expansion-hidden-city-games-95782.aspx</guid>
<description><![CDATA[Bella Sara comfort is coming to the market as Waterbury Garment L.L.C. was appointed by ITV Global Entertainment Ltd to represent Hidden City Games, Inc. globally established girls' property Bella Sara  in the U.S. market.  

The license acquired by Waterbury Garment encompasses children's sleepwear and intimate apparel for the Bella Sara brand through distribution deals with mass market retailers, department stores, club and specialty trend retailers.<img src="http://pressroom.bellasara.com/rss.ashx?id=156813" height="1" width="1" />]]></description>
<pubDate>Thu, 09 Jul 2009 16:53:12 GMT</pubDate>
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<title>Hidden City Games Represented at Leadership Development Forum</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-represented-95277.aspx?link_page_rss=95277</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-represented-95277.aspx</guid>
<description><![CDATA[Later this month, Dell Monson will be representing Hidden City Games at the Leadership Development Forum in Seattle, Washington.<img src="http://pressroom.bellasara.com/rss.ashx?id=156698" height="1" width="1" />]]></description>
<pubDate>Thu, 02 Jul 2009 15:49:54 GMT</pubDate>
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<title>BELLA SARAT PRODUCTS WIN ARRAY OF AWARDS FROM CREATIVE CHILD</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-products-win-array-94267.aspx?link_page_rss=94267</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-products-win-array-94267.aspx</guid>
<description><![CDATA[Hidden City Games, Inc. is proud to announce that Creative Child magazine has awarded Bella SaraT Miniatures with the 2009 Toy of the Year Award in the kids figurine toys category.   Bella SaraT Treasures and Royalty series also each won the 2009 Preferred Choice Award from Creative Child Magazine.<img src="http://pressroom.bellasara.com/rss.ashx?id=154940" height="1" width="1" />]]></description>
<pubDate>Mon, 15 Jun 2009 11:49:08 GMT</pubDate>
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<title>Hidden City Games Sponsors Horse Shows Nationwide</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-sponsors-horse-93873.aspx?link_page_rss=93873</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-sponsors-horse-93873.aspx</guid>
<description><![CDATA[Hidden City Games has recently been named a sponsor for the Idaho State Fair, the Minnesota State Fair, and the Puyallup Fair of Washington State.   As a sponsor for both the Idaho and Minnesota State Fairs, Hidden City Games is supporting the youth horse shows via donated Bella SaraT product.<img src="http://pressroom.bellasara.com/rss.ashx?id=154182" height="1" width="1" />]]></description>
<pubDate>Mon, 08 Jun 2009 08:52:48 GMT</pubDate>
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<title>Bella Sara supports World Championship Appaloosa Youth Show</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-world-championship-93502.aspx?link_page_rss=93502</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-supports-world-championship-93502.aspx</guid>
<description><![CDATA[The Appaloosa Horse Club (ApHC) is proud to announce Bella Sara as a Bronze Sponsor for the 2009 World Championship Appaloosa Youth Show.  Bella Sara, a free virtual world filled with magical horses and characters, is generously donating collectable children's trading cards to be awarded at 2009 World Championship Appaloosa Youth Show classes and activities.<img src="http://pressroom.bellasara.com/rss.ashx?id=153753" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Jun 2009 09:30:29 GMT</pubDate>
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<title>Hidden City Games Partners with Porchlight Entertainment to Create Bella SaraT Animated TV, Film Productions</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-80422.aspx?link_page_rss=80422</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-80422.aspx</guid>
<description><![CDATA[PorchLight Entertainment has partnered with Hidden City Games to create an animated television series and long-form film content based on the magical world of Bella Sara horses. Under the agreement, PorchLight will have worldwide rights to the animated productions based on the Bella SaraT brand, and will simultaneously pursue feature and direct-to-DVD opportunities.<img src="http://pressroom.bellasara.com/rss.ashx?id=114981" height="1" width="1" />]]></description>
<pubDate>Wed, 27 May 2009 11:45:00 GMT</pubDate>
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<title>RECEIVE THE ROYAL TREATMENT THIS SUMMER</title>
<link>http://pressroom.bellasara.com/pr/bellasara/receive-the-royal-treatment-this-93231.aspx?link_page_rss=93231</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/receive-the-royal-treatment-this-93231.aspx</guid>
<description><![CDATA[Bella SaraT Introduces More Horses, More Fun and Just One Code with New Royalty Series

Now you can experience the royal realms and fantastic castles in the magical land of North of North. Bella SaraT is expanding its line of trading cards for girls with Royalty, the ninth series in the popular brand.


<img src="http://pressroom.bellasara.com/rss.ashx?id=153062" height="1" width="1" />]]></description>
<pubDate>Wed, 27 May 2009 10:10:35 GMT</pubDate>
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<title>HIDDEN CITY GAMES PARTNERS WITH SMARTYCARDT TO FURTHER INTERACTIVE LEARNING</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-83969.aspx?link_page_rss=83969</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-partners-with-83969.aspx</guid>
<description><![CDATA[SmartyCard has partnered with Hidden City Games to offer Bella SaraT Horseshoes as part of its extensive rewards program, giving children the ability to unlock it by completing age appropriate learning games and activities.<img src="http://pressroom.bellasara.com/rss.ashx?id=126153" height="1" width="1" />]]></description>
<pubDate>Tue, 05 May 2009 09:42:00 GMT</pubDate>
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<title>Hidden City Games Gives Back to Community</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-gives-back-to-85233.aspx?link_page_rss=85233</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-gives-back-to-85233.aspx</guid>
<description><![CDATA[Hidden City Games has recently contributed two notable donations to local children's charities.  In March of 2009, Hidden City Games donated Bella Sara toys to Toys for Tots and Seattle Children's Hospital.<img src="http://pressroom.bellasara.com/rss.ashx?id=130792" height="1" width="1" />]]></description>
<pubDate>Wed, 18 Mar 2009 15:02:39 GMT</pubDate>
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<title>Hidden City Games Creates Purchase Program for Consumers</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-creates-purchase-83951.aspx?link_page_rss=83951</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-creates-purchase-83951.aspx</guid>
<description><![CDATA[For consumers who live in areas where Bella SaraT products are either not sold locally, or so popular that they are always sold out, there is now a new option.<img src="http://pressroom.bellasara.com/rss.ashx?id=125744" height="1" width="1" />]]></description>
<pubDate>Mon, 02 Mar 2009 15:38:35 GMT</pubDate>
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<title>Giochi Preziosi Appointed As The Pan-European Toy-Partner</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-itv-80432.aspx?link_page_rss=80432</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-itv-80432.aspx</guid>
<description><![CDATA[ITV Global Entertainment Ltd has appointed Giochi Preziosi to be the pan-European toy-partner for leading girls property, Bella Sara. 

Giochi Preziosi one of the world's largest toy manufacturers, will launch Bella Sara toys across European territories from November 2009 and will be based on the hugely popular trading-card and online activity for girls. 

<img src="http://pressroom.bellasara.com/rss.ashx?id=114897" height="1" width="1" />]]></description>
<pubDate>Thu, 19 Feb 2009 16:50:00 GMT</pubDate>
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<title>Bella SaraT Expands Hugely Popular Line with Treasures Series and Miniature Horses Collection</title>
<link>http://pressroom.bellasara.com/pr/bellasara/a-new-world-of-treasures-and-imagination-82102.aspx?link_page_rss=82102</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/a-new-world-of-treasures-and-imagination-82102.aspx</guid>
<description><![CDATA[Embark on a whimsical new journey through the magical land of North of North with the latest introductions to the Bella SaraT line of trading cards for girls. Bella Sara continues to bring joy and excitement into its delightful world of horses with the introduction of Bella SaraT Miniatures and Bella SaraT Treasures.<img src="http://pressroom.bellasara.com/rss.ashx?id=120415" height="1" width="1" />]]></description>
<pubDate>Thu, 19 Feb 2009 16:01:52 GMT</pubDate>
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<title>Bella Sara Gallops to TOY FAIR Success</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gallops-to-toy-fair-82101.aspx?link_page_rss=82101</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-gallops-to-toy-fair-82101.aspx</guid>
<description><![CDATA[TOY FAIR, one of the largest international toy shows, occurred last week.  Peter Adkison, CEO of Hidden City Games, actively met with marketing partners and licensees to further expand the Bella Sara Brand.<img src="http://pressroom.bellasara.com/rss.ashx?id=120359" height="1" width="1" />]]></description>
<pubDate>Thu, 19 Feb 2009 15:51:14 GMT</pubDate>
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<title>Nurnberg Toy Fair Buzzing with Excitement of Bella Sara TV Series</title>
<link>http://pressroom.bellasara.com/pr/bellasara/nurnberg-toy-fair-buzzing-with-80634.aspx?link_page_rss=80634</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/nurnberg-toy-fair-buzzing-with-80634.aspx</guid>
<description><![CDATA[Seattle, WA, February 6th, 2009 - The largest toy and game trade show in the world, the Nurnberg Toy Fair, just completed its second day, February 6th, 2009.  Read more...<img src="http://pressroom.bellasara.com/rss.ashx?id=115506" height="1" width="1" />]]></description>
<pubDate>Fri, 06 Feb 2009 13:43:08 GMT</pubDate>
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<title>Bella Sara In Popular Demand at Nurnberg Toy Fair</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-in-popular-demand-in-80582.aspx?link_page_rss=80582</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-in-popular-demand-in-80582.aspx</guid>
<description><![CDATA[The largest toy and game trade show in the world, the Nurnberg Toy Fair, just began Thursday, February 5th, 2009.  From Nurnberg, Peter Adkison, George Stetar, and Kristine Morgan of Hidden City Games are reporting that the show has been very successful so far! 

Read More ...<img src="http://pressroom.bellasara.com/rss.ashx?id=115341" height="1" width="1" />]]></description>
<pubDate>Fri, 06 Feb 2009 09:07:33 GMT</pubDate>
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<title>Bella Sara Nominated for the 2008 WIN Awards Outstanding Video Game</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-nominated-for-the-2008-80443.aspx?link_page_rss=80443</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-nominated-for-the-2008-80443.aspx</guid>
<description><![CDATA[Hidden City Games is delighted to announce that it Bella Sara brand has been nominated for the 2008 Women's Image Network (WIN) Awards Outstanding Video Game.  WIN is a non-profit media advocacy corporation formed in 1993 that promotes equality between genders.    The WIN Awards support film, television, and advertising that follow their vision and "foster a world where everyone WINs."<img src="http://pressroom.bellasara.com/rss.ashx?id=114896" height="1" width="1" />]]></description>
<pubDate>Thu, 05 Feb 2009 11:38:21 GMT</pubDate>
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<title>Bella Sara Highlights The Kids Mega Marketing Event</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-highlights-the-kids-77433.aspx?link_page_rss=77433</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-highlights-the-kids-77433.aspx</guid>
<description><![CDATA[How do you create a world that is both safe for mom and fun for kids and more importantly, how do you differentiate your world and create an experience. Bella Sara will share insight at the Kids Mega Marketing Event in Naples, Florida this January.<img src="http://pressroom.bellasara.com/rss.ashx?id=102272" height="1" width="1" />]]></description>
<pubDate>Mon, 05 Jan 2009 22:20:04 GMT</pubDate>
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<title>New Bella Sara Books</title>
<link>http://pressroom.bellasara.com/pr/bellasara/harper-collins-71907.aspx?link_page_rss=71907</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/harper-collins-71907.aspx</guid>
<description><![CDATA[The magical world of Bella Sara comes to life this winter with the release of four original chapter books. Bella's Gift, Valkrist's Flight, Jewel's Magic, and Nike's Great Race expand upon the virtual world of Bella Sara through the exciting tales of adventures with Bella and her friends in North of North. Each book in the Bella Sara series comes with an exclusive code that readers can use online to unlock more interactive features.<img src="http://pressroom.bellasara.com/rss.ashx?id=85121" height="1" width="1" />]]></description>
<pubDate>Wed, 17 Dec 2008 15:02:00 GMT</pubDate>
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<title>Holiday season affordable toys</title>
<link>http://pressroom.bellasara.com/pr/bellasara/holiday-season-s-most-affordable-76971.aspx?link_page_rss=76971</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/holiday-season-s-most-affordable-76971.aspx</guid>
<description><![CDATA[Hidden City Games, publisher of Bella Sara, was featured Tuesday December 16th on NBC Evening Magazine's segment "Holiday Season's Most Affordable Toys".

As one of the must-have toys of the year, Bella Sara is a great gift for girls with an online play component. It's affordable price and free online play keeps the magic alive with girls while not extending parents pocket books.<img src="http://pressroom.bellasara.com/rss.ashx?id=97791" height="1" width="1" />]]></description>
<pubDate>Wed, 17 Dec 2008 11:55:39 GMT</pubDate>
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<title>Bella SaraT Stables Grow</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-stables-grow-with-my-74229.aspx?link_page_rss=74229</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-stables-grow-with-my-74229.aspx</guid>
<description><![CDATA[The magical trading-card and online world of popular horse-themed Bella SaraT adds to their stables. Bella Sara's online team announces the introduction of My Horse. The new feature allows children to adopt and nurture a horse as a gift from Sara in North of North. Children feed, water, and interact with their horse. Each adopted horse relays a positive message and nurtures ...<img src="http://pressroom.bellasara.com/rss.ashx?id=91406" height="1" width="1" />]]></description>
<pubDate>Thu, 04 Dec 2008 21:13:04 GMT</pubDate>
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<title>Bella SaraT A Perfect Gift Affordable Gift</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-a-perfect-gift-affordable-72535.aspx?link_page_rss=72535</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-a-perfect-gift-affordable-72535.aspx</guid>
<description><![CDATA[Hidden City Games, publisher of Bella Sara was featured Sunday November 30th, on Fox News segment "Best toys under $30 for kids 6 and up".

The segment featured the best gifts for kids at an affordable price this holiday season. Highlighted in the second half of the series, Bella Sara' s Baby Bella series and holiday tins ...<img src="http://pressroom.bellasara.com/rss.ashx?id=89975" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Dec 2008 11:58:01 GMT</pubDate>
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<title>Bella SaraT Takes the Brass Ring and More with The Toy ManT</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-takes-the-brass-ring-69256.aspx?link_page_rss=69256</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-takes-the-brass-ring-69256.aspx</guid>
<description><![CDATA[The Toy Man has named Bella Sara one of the top children's products for 2008 with three awards: The Toy Man Seal of Approval, Award of Excellence and eChoiceT Award. Bella Sara received the awards based on product excellence in quality, safety, value and product integrity. 

The Toy Man described Bella Sara as ...<img src="http://pressroom.bellasara.com/rss.ashx?id=75023" height="1" width="1" />]]></description>
<pubDate>Mon, 27 Oct 2008 19:50:43 GMT</pubDate>
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<title>Bella SaraT Named One of Toy Insider's Top Holiday Children's Products</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-named-one-of-toy-insider-69257.aspx?link_page_rss=69257</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-named-one-of-toy-insider-69257.aspx</guid>
<description><![CDATA[If you are searching for the perfect stocking stuffer or a great holiday gift for family and friends, Bella Sara is one of the best, according to Toy Insider. 

Each holiday season Toy Insider reviews children's toys and chooses the "Toy Insider Top 100 Toys" as the hottest toys and gifts of the holiday season. Bella Sara was awarded best of the best for holiday '08 for children.
Read More ...<img src="http://pressroom.bellasara.com/rss.ashx?id=75074" height="1" width="1" />]]></description>
<pubDate>Mon, 27 Oct 2008 00:00:00 GMT</pubDate>
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<title>Press Releases</title>
<link>http://pressroom.bellasara.com/pr/bellasara/news.aspx?link_page_rss=14728</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/news.aspx</guid>
<description><![CDATA[Read the most recent press releases and learn about features from Bella Sara. Be in the know of everything happening at Bellasara.com.<img src="http://pressroom.bellasara.com/rss.ashx?id=67175" height="1" width="1" />]]></description>
<pubDate>Mon, 27 Oct 2008 00:00:00 GMT</pubDate>
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<title>In the News</title>
<link>http://pressroom.bellasara.com/pr/bellasara/in_the_news.aspx?link_page_rss=14881</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/in_the_news.aspx</guid>
<description><![CDATA[Read the most recent "In the News" articles from Bella Sara. Find out about in store events, awards, trading card releases, website updates, partnerships and more!<img src="http://pressroom.bellasara.com/rss.ashx?id=67176" height="1" width="1" />]]></description>
<pubDate>Wed, 01 Oct 2008 00:00:00 GMT</pubDate>
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<title>Dr. Toy Honors Bella SaraT Among 100 Best Children's Products For 2008</title>
<link>http://pressroom.bellasara.com/pr/bellasara/dr-toy-honors-bella-sara-among-62789.aspx?link_page_rss=62789</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/dr-toy-honors-bella-sara-among-62789.aspx</guid>
<description><![CDATA[Dr. Toy has named two Bella Sara products among Dr. Toy's 100 Best Children's Products for 2008. Created for girls ages 5 and up, Bella Sara is a mainstream, international children's entertainment property composed of trading cards, an interactive website, and other licensed products. Bella Sara offers positive, inspirational messages and experiences for children.

Read More<img src="http://pressroom.bellasara.com/rss.ashx?id=63348" height="1" width="1" />]]></description>
<pubDate>Wed, 01 Oct 2008 00:00:00 GMT</pubDate>
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<title>BELLA SARAT TRADING CARDS AND ONLINE SITE CELEBRATE THE ARRIVAL OF NEW BABY BELLA SERIES</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-trading-cards-and-online-64268.aspx?link_page_rss=64268</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-trading-cards-and-online-64268.aspx</guid>
<description><![CDATA[Just like all expectant mothers, the mares of North of North eagerly await the arrival of their new foals. The magical world of Bella Sara horses will expand with the debut of Baby Bella - new trading cards featuring the babies of the wildly popular Bella Sara horse family...<img src="http://pressroom.bellasara.com/rss.ashx?id=67174" height="1" width="1" />]]></description>
<pubDate>Wed, 01 Oct 2008 00:00:00 GMT</pubDate>
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<title>Bella SaraT and Paradise Horses Gallop Forward As Partners</title>
<link>http://pressroom.bellasara.com/pr/bellasara/paradise-horses-brings-bella-sara-63941.aspx?link_page_rss=63941</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/paradise-horses-brings-bella-sara-63941.aspx</guid>
<description><![CDATA[GREENWICH, CT -September 18 - Paradise Horses, creators of the self-titled leading line of posable, life-like, exquisitely crafted horses, ponies and play sets, has announced today a partnership with Bella SaraT to produce a line of licensed fantasy  horses based on the trading card characters in North America.  The line will consist of horses, accessories and playsets to be sold under the Bella Sara brand.  

Read More<img src="http://pressroom.bellasara.com/rss.ashx?id=64992" height="1" width="1" />]]></description>
<pubDate>Mon, 22 Sep 2008 10:16:41 GMT</pubDate>
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<title>Hidden City Games Names New Head of Marketing with Extensive Online Resume</title>
<link>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-names-new-marketing-63938.aspx?link_page_rss=63938</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/hidden-city-games-names-new-marketing-63938.aspx</guid>
<description><![CDATA[SEATTLE (April 24, 2008) - Dell Monson to serve as Senior Director of Marketing for North America Operations, overseeing the marketing division at Hidden City Games and the Bella SaraT brand. 

For more information ...<img src="http://pressroom.bellasara.com/rss.ashx?id=64991" height="1" width="1" />]]></description>
<pubDate>Mon, 22 Sep 2008 09:28:47 GMT</pubDate>
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<title>Bella SaraT Family Reunion Promotion</title>
<link>http://pressroom.bellasara.com/pr/bellasara/bella-sara-family-reunion-promotion-61787.aspx?link_page_rss=61787</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/bella-sara-family-reunion-promotion-61787.aspx</guid>
<description><![CDATA[Hidden City Games, publisher of Bella Sara is running a limited collectable family reunion promotion in hobby, gift, equestrian stores, with launch of its latest release Baby Bella. The Bella Sara Family Reunion promotion will start on October 7th, 2008 as part of the launch of its latest series. Family Reunion promotional kits are available to retailers through their distributors in October. 

For more information ...<img src="http://pressroom.bellasara.com/rss.ashx?id=60354" height="1" width="1" />]]></description>
<pubDate>Wed, 03 Sep 2008 16:45:33 GMT</pubDate>
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<title>Bella Sara New-User Experience</title>
<link>http://pressroom.bellasara.com/pr/bellasara/NewUserExperience.aspx?link_page_rss=56293</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/NewUserExperience.aspx</guid>
<description><![CDATA[Hidden City Games, publisher of Bella Sara, is preparing to launch a new-user experience for new members registering at www.BellaSara.com in early September. The experience will introduce some of the magical characters and horses to new users to help establish a deeper connection with the world of Bella Sara right away. <img src="http://pressroom.bellasara.com/rss.ashx?id=57847" height="1" width="1" />]]></description>
<pubDate>Tue, 26 Aug 2008 13:38:35 GMT</pubDate>
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<title>Creative Child Awards Bella Sara Toy Of The Year</title>
<link>http://pressroom.bellasara.com/pr/bellasara/creative-child-awards-bella-sara-52897.aspx?link_page_rss=52897</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/creative-child-awards-bella-sara-52897.aspx</guid>
<description><![CDATA[Hidden City Games, Inc. is proud today to announce that Creative Child magazine awarded Bella SaraT with the 2008 Toy of the Year Award in the trading card category. Native Lights, Bella Sara's card expansion released in early 2008, draws from Native American themes and stories.<img src="http://pressroom.bellasara.com/rss.ashx?id=48146" height="1" width="1" />]]></description>
<pubDate>Fri, 15 Aug 2008 09:32:51 GMT</pubDate>
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<title>Something magical is happening at Bella Sara!</title>
<link>http://pressroom.bellasara.com/pr/bellasara/BabyBellaMiniSiteTease.aspx?link_page_rss=55783</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/BabyBellaMiniSiteTease.aspx</guid>
<description><![CDATA[Located at www.bellasara.com/babybella, the site introduces children to the fact that something amazing is happening in the land of North of North. Babies are coming! Kids visit the site weekly to meet parents and foals, read baby journal entries, and print birth certificates. <img src="http://pressroom.bellasara.com/rss.ashx?id=55312" height="1" width="1" />]]></description>
<pubDate>Thu, 14 Aug 2008 16:28:10 GMT</pubDate>
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<title>Bella Sara now with Nintendo DST and PC</title>
<link>http://pressroom.bellasara.com/pr/bellasara/codemasters.aspx?link_page_rss=55731</link>
<guid>http://pressroom.bellasara.com/pr/bellasara/codemasters.aspx</guid>
<description><![CDATA[Bella Sara's world of inspirational fantasy horses and positive messaging to come to game screens soon!

In a worldwide licensing agreement with Granada Ventures, the merchandise, licensing and publishing division of the UK's largest commercial broadcaster ITVplc, and Hidden City Games, Inc., the Seattle-based game and entertainment company, Codemasters will publish Bella Sara video games for Nintendo DST and PC in Q4 2008.<img src="http://pressroom.bellasara.com/rss.ashx?id=55195" height="1" width="1" />]]></description>
<pubDate>Wed, 13 Aug 2008 22:10:50 GMT</pubDate>
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