Back-to-School, Stationery and Home Furnishings deal in place for Scandinavia,
Germany, and Benelux
SEATTLE, WASH. (May 27, 2010) – Today,
Hidden City Entertainment, Inc., the rights holder for Bella Sara™,
announces that licensing agent Kidz Entertainment/EEMC has brokered a new deal
that will see a new range of home furnishings, apparel, and stationery hitting key
European markets.
The new deal will see
TOP-TOY/ K.E. Mathiasen A/S producing a range of Bella Sara™-branded
products, including book bags and book wrappers, towels, bed sets, T-shirts,
sleeping bags, notebooks, and stationery sets.
The new products are set to launch in autumn of 2010 across Scandinavia,
Germany, and Benelux. TT/KEM
will also launch a Bella Sara™ toy line with Giochi Preziosi and carry
the trading card game in its network of retail stores.
“Bella Sara™ is an
incredibly strong brand and we are delighted to have signed this latest deal,
which will significantly boost its presence in Scandinavia and these key
European markets,” said Morten Geschwendtner, CEO at Kidz
Entertainment/EEMC.
“We are quite pleased to have such a vast range of products available to Bella
Sara™ fans this fall,” added George Stetar, Senior Vice President of
Licensing and International Business for Hidden City Entertainment, Inc.
Available online and at over
65,000 points of sale, Bella Sara
products are sold in 27 countries to mass-merchandisers, independent
specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include
Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City
Entertainment’s international distribution partners into various sales
channels.
About Bella Sara™ Bella Sara™ is a magical world of horses where girls can expand their
imaginations through play. Originally launched in Denmark by Gitte Odder
Braendgaard, Bella Sara inspires and empowers girls with positive
messages and the magic of North of North. First introduced to the North
American market in 2007 by Hidden City Entertainment, Inc., Bella Sara
quickly expanded into an international entertainment property. Since its
introduction, Bella Sara has broadened its family of products from
trading cards and a virtual world (BellaSara.com) to DVDs, toys,
books, video games, arts and crafts, games and puzzles, apparel, and
back-to-school items in the North American and international markets. Select Bella
Sara products include secret codes that expand girls’ imaginations with
play while unlocking a magical experience into the world of North of North.
By entering secret codes at BellaSara.com, girls can discover
the world through fun games, adventures, and adopting their own horse.
About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered
in Seattle, Washington, develops and markets games to
interactively engage players and collectors of all ages. The company is best
known as the rights holder of the Bella Sara™ brand, a mainstream
international entertainment property for girls ages 5 to 12. The inspirational,
magical horse-themed brand with an expanding product line and online world was
originally launched in North America in March of 2007 and was taken globally
shortly after. Select Bella Sara products contain secret codes to unlock
a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs,
video games, arts and crafts, games and puzzles, apparel, and back-to-school.
For more information, visit www.hiddencityentertainment.com.
