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Hidden City Games Introduces Bella Sara Adventures where secret codes unlock magical game play online

SEATTLE, WA (August 19, 2009) – Imagination and fun meet at the heart of online game play with the newest addition to the popular children’s brand, Bella Sara™. Next week, Hidden City Games will release Bella Sara Adventures, a variety of online magical adventures in the Bella Sara world of North of North.

Bella Sara Adventures is an all-new experience in the interactive game play component of Bella Sara, the popular children’s entertainment property where secret codes unlock magic and mystery. Whether it is by foot or by horse, you will journey with magical horses, characters, and friends as you discover new lands, solve mysteries, restore the beauty of the world, and plan for a magical ball with a special guest.

With your own personalized avatar, scheduled to launch in early 2010, you will discover the enchanted world, meeting new characters and experiencing the rich magic. The possibilities are endless as the world of Bella Sara, filled with creativity and imagination, emerges before your eyes. From planting pumpkins that turn into jack-o-lanterns at night, planning the biggest event of the season, and riding your horse for the first time, Bella Sara Adventures is sure to be the most entrancing component of the Bella Sara experience yet.

Bella Sara Adventures will provide limited free adventures online upon its release; however to discover the stories further, secret codes may be used to enrich your experience. These secret codes can be found in a select Bella Sara family of products, including Bella Sara Bella’s Ball, Bella Sara Tales: The Adventure Begins DVD, Bella Sara Miniatures Series 2 Collection, 2009 Collectors Tins, and more. Each activation of secret codes uncovers journeys that take you around North of North to meet the horses and friends who inhabit the land, water and air. Select Bella Sara products that are purchased will unlock stories related to the releases with several playable adventures. Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, K-Mart, several independent retailers, and at

By collecting more select Bella Sara products, you can unlock entire stories, revealing North of North in its fullest breadth. Future select Bella Sara products will release new stories with chapters full of magic that await your discovery! What adventures will your secret codes unlock?
Visit for sneak peeks on upcoming adventures and new features. For additional information or images, contact Johanna Stern.

About Bella Sara™:

Bella Sara™ is a magical world of horses and other characters for children to expand their imaginations. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires pro-social dialogue and inspirational thought with positive messages. After its introduction to the U.S. in 2007 by Hidden City Games, Bella Sara quickly expanded globally into an international children’s entertainment property. Since its introduction, Bella Sara has expanded its product lines from trading cards and a virtual world (at to miniature velvety horses, books, video games, toys, arts and crafts and more in the North America market. International product lines also include apparel, back-to-school items, toys, books, video games and more. Bella Sara products come with positive messaging and a secret code that expands a child’s experience with a virtual online world. By entering secret codes at, children can enhance their online and offline experiences with adventures, casual games and activities, while caring for their magical horses. 

About Hidden City Games:

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara a mainstream internal children’s entertainment property for children ages 5 and up. The inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007 and globally shortly after. Bella Sara, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at and has quickly expanded to books, video games, arts and crafts, games, apparel and more. CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world’s first trading card game, Magic: The Gathering, and introduced the Pokémon trading card phenomenon to North America.


Hidden City GamesConceptCard © 2010 Hidden City Entertainment, Inc. All Rights Reserved. All trademarks and character names and their distinctive likenesses are properties of conceptcard, in Denmark and elsewhere..