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February 19, 2008
CNBC.com - Toys Take To The Web
 
Hidden City Games has found success with Bella Sara, a line of collectible cards featuring types of horses. A set includes seven cards (or horses) and a password. The more cards a child gets the more horses a user has in their virtual stable. Users then take care of their horses by feeding them, cleaning them and dressing them on bellasara.com.  
 
January 16, 2008
KidzWorld.com - Top Five Card Games Of 2007
 
The year 2007 is coming to a screaming halt and then 2008 should start. If it doesn't, panic, but - in the meantime - here's a list of Gary's pics for Kidzworld's Top Five Card Games of 2007! These games are the ones to get your hands on if you're looking for something fun to play with your friends, and in the case of the first one, for something a little more. New this year is a big push to take card games online and two of the winners do just that. Check 'em out here. 
 
January 14, 2008
KidzWorld.com - Ancient Lights: Bella Sara Review
 
It would be awesome to be able to collect horses, unfortunately they're huge and eat tons of food. However, the Bella Sara card game lets you collect and trade horse cards. 
 
December 30, 2007
The Star Ledger- They Love Horses, Don't They?
 
Pretty ponies that you can play with online are the concept behind Bella Sara trading cards.  
 
December 11, 2007
Arizona Republic - Today's toys lead kids to Web play
 
Her 8-year-old daughter, Lily, loves horses and collects Bella Sara trading cards. Kids can go online to name, care for and feed a horse, play games and read stories about horses. Lily's online horse is named Peter. "These are cool," Lily says, holding up a trading card of a horse named Cupid and reading off the front, "Your heart is free. Have the courage to follow it."  

 
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