Dell Monson Named as New Senior Head of Marketing for North America for Hidden City Games, Inc.   

SEATTLE (April 24, 2008) — Dell Monson to serve as Senior Director of Marketing for North America Operations, overseeing the marketing division at Hidden City Games and the Bella Sara™ brand. Previously, Mrs. Monson oversaw the external communications program at Classmates.com and the Web Behavior and Analytics team for Eddie Bauer’s eCommerce division. As member of the Direct Marketing Association, the American Marketing Association and Email Experience Council, she continues to speak at industry events and moderates the Email Marketing Roundtable, an international group connecting marketers from the world’s leading brands in discussions on how to build winning loyalty marketing programs. With more than 10 years of online marketing experience, Mrs. Monson brings a depth of knowledge in the development of consumer-centric integrated marketing programs.

Bella Sara™ was developed by Danish social worker Gitte Odder Brændgaard as horse-themed trading cards and subsequently introduced outside of Scandinavia by Hidden City Games’ Peter Adkison. Each Bella Sara™ trading card features a fairytale-like illustration of a horse along with a positive message such as “Beauty comes from within” or “Be the hero in your own story” to encourage young girls to accept and express their feelings at an important developmental stage. Each card is also imprinted with a code that unlocks a virtual playground for consumers to nurture their horse. The Bella Sara™ is site, located at www.bellasara.com, and has already amassed over 2.6 million registered users and is the online component for the award-winning Bella Sara™ horse-themed brand for girls ages 5 to 12.

Since its nationwide debut in early 2007, Bella Sara™ has received numerous awards from child development and parenting authorities, including the “Seal of Approval” from the National Parenting Center, the “Seal of Excellence” from Creative Child magazine, the “2007 Excellent Product” and “2007 Outstanding Product” designations from iParenting Media and the “Best Products — Spring 2007” award from Dr. Toy. About.com also named Bella Sara™ trading cards as one of the top stocking stuffer for holiday.

About Hidden City Games:

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets tabletop and online games to interactively engage players and collectors of all ages. The company is best known as the exclusive licensor of Bella Sara™ for girls ages 5 and up, the inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007. Bella Sara™, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at www.bellasara.com. Founder and CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world’s first trading card game, Magic: The Gathering, and introduced the Pokémon trading card phenomenon to North America.