Hidden City Games, Inc., publishers of Bella Sara, joins ASTRA
Hidden
City Games, Inc., publishers of Bella Sara, joins
ASTRA
Hidden City Games, Inc.
becomes a member of the American Specialty Toy Retailing Association
SEATTLE,
WASH. (November 12, 2009) – Hidden City Games, Inc., publisher
and worldwide licensor of Bella Sara™, announces its membership to the American
Specialty Toy Retailing Association (ASTRA).
“In addition to further
enhancing our presence in the North American market, Bella Sara joined ASTRA to
further our specialty sales with our direct to retailer program,” said Dell
Monson, Senior Director of Marketing for Bella Sara.
ASTRA provides members of
the specialty toy industry a forum to share ideas, expand knowledge, and
advance the common goal of enriching children’s lives with quality products.
Select Bella Sara products are available at several independent retailers,
equestrian stores, Target, Wal-Mart, Toys R Us, and online at Shop.BellaSara.com.
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About
Bella Sara™
Bella
Sara™ is a magical world of horses where children can expand their imaginations
through play. Originally launched in Denmark by Gitte Odder Braendgaard,
Bella Sara inspires and empowers children with positive messages and the magic
of North of North. First introduced to
the North American market in 2007 by Hidden City Games, Inc., Bella Sara
quickly expanded into an international children’s entertainment property.
Since its introduction, Bella Sara has broadened its family of products from
trading cards and a virtual world (playable at BellaSara.com) to DVDs, toys,
books, video games, arts and crafts, games and puzzles, apparel, back to school
items and more in the North American and International markets. Select Bella
Sara products include secret codes that expand a child’s imagination with play
while unlocking a magical experience into the world of North of North at
BellaSara.com. By entering secret codes at BellaSara.com, children can
discover the world with Bella Sara Adventures, casual games and activities.
About Hidden City Games
Hidden
City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington,
develops and markets games to interactively engage players and collectors of
all ages. The company is best known as the publisher of Bella Sara™, a
mainstream international entertainment property for children ages 5 and up. The
inspirational, magical horse-themed brand with an expanding product line and
online world was originally launched in North America in March of 2007. Bella
Sara products contain secret codes to unlock a magical world of horses at a
safe, fun-filled virtual world at BellaSara.com. Its family of products
includes trading cards, toys, books, DVDs, video games, arts and crafts, games
and puzzles, apparel, back to school, and more. For more information, visit www.hiddencitygames.com.
About the American Specialty Toy Retailing
Association (ASTRA)
With
more than 1000 members, the American Specialty Toy Retailing Association
(ASTRA) is the largest association for companies in the toy and children’s
products arenas. ASTRA and its member companies promote the growth of the toy
industry by delivering products that serve children’s best interests. For more
information, visit www.astratoy.org.
Media Contacts:
Ashley Eggert (Dittoe PR for Bella Sara) –
317.202.2280 X 15 or ashley@dittoepr.com
