Bella Sara Accessorizes in Italy
SEATTLE, WA (July 12, 2009) – Jaxo S.R.L. has been appointed by ITV Global Entertainment’s Italian agent, Teamworks to style Bella Sara tweens with Hats, Caps, Scarves, Gloves and more.
The Bella Sara product line will offer an assortment of accessory products geared toward tween girls in the Italian market.
“Bella Sara girls will now fully accessories their wardrobes with magical horses, friends and more as they discover the magic of the Bella Sara,” stated George Stetar, Vice President of International Licensing & Merchandising for Hidden City Games. “We are pleased to partner with Jaxo S.R.L. in the Italian market to further expand the Bella Sara brand to consumers.”
First introduced by Hidden City Games, Inc. in 2007, Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, and more in the North American and International markets.
About Hidden City Games:
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more.
ITV Global Entertainment
ITV Global Entertainment Ltd is one of the World’s leading international TV distribution, home-entertainment, publishing, merchandising and licensing businesses.
#
