SEATTLE, WASH. (December 15, 2009) – Hidden City Games, Inc., publisher and worldwide licensor of Bella Sara™, announces the appointment of sales veteran Dominick Magliaro as vice president of sales for North America. Magliaro’s primary responsibilities will include increasing sales and expanding distribution in the United States and Canada.

“We are so pleased to have Dominick as a part of the Bella Sara team,” said Peter D. Adkison, CEO of Hidden City Games. “With an extensive knowledge of the industry and noteworthy accomplishments in his previous sales experience, we are confident he will help Bella Sara exceed expectations in the North American market.”

Magliaro brings with him more than 15 years of experience in distribution, sales and licensing. Magliaro previously served as the vice president of hobby sales for Upper Deck where he was instrumental in the sales and distribution strategies for their sports and entertainment properties, including the Yu-Gi-Oh trading card game. In addition, he also served as vice president of sales at GameWear, where he built a strong and effective sales distribution strategy for all of their licensed sports products.

“I am excited to be a part of the Hidden City team and look forward to the opportunity to apply my experience and knowledge of the trading card/collectible market to the Bella Sara brand,” said Magliaro. “Bella Sara is a unique ‘evergreen’ product that continues to do extremely well within its demographic and I feel that both, Bella Sara and Hidden City Games, have just begun to ‘scratch the surface’ with regard to the unlimited potential that they both possess.”

Magliaro’s initial priorities will be to increase sales in existing accounts, identify additional distribution channels, develop new prospects and grow sales. Other tasks include designing and recommending sales programs and evaluating and implementing appropriate new sales techniques to increase sales volume.

About Bella Sara™

Bella Sara™ is a magical world of horses where children can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers children with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and a virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school items and more in the North American and International markets. Select Bella Sara products include secret codes that expand a child’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes at BellaSara.com, children can discover the world with Bella Sara Adventures, casual games and activities.

About Hidden City Games

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007. Bella Sara products contain secret codes to unlock a magical world of horses at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more. For more information, visit www.hiddencitygames.com.



Media Contacts:

Adrienne Bailey (Dittoe PR for Bella Sara) – 317.202.2280 X 19 or adrienne@dittoepr.com

Dell Monson (Hidden City Games, Inc.) – 206.315.2519 dell.monson@hiddencitygames.com