Licensing agreements with Skyhigh International, LLC. and Bees and Jam to produce stationery and children’s intimate & sleepwear apparel

SEATTLE, WASH. (Nov. 10, 2009) – Bella Sara™ announces today a licensing partnership with Sky High International, LLC to design and produce a variety of stationery items for the young fans of the magical world of horses. This partnership marks the second licensing agreement since Bella Sara moved all licensing in-house in August 2009.

The two companies will work together to combine children’s entertainment with positive messages, delivering a wide-range of stationery products including theme books, binders, portfolios, notepads, journals, and memo multi-packs.

“We strongly believe that the right kind of entertainment can instill a lifelong love of learning and exploration in a child, which is why we’re very excited to enter this market,” said George Stetar, vice president of international business, licensing and merchandising for Bella Sara. “Teaming up with Sky High International helps us positively influence children’s interest in learning.”

Over the past few years, Sky High Intl. has sold its products through big box retailers such as Wal-Mart, Target and Walgreens.

“Since its debut, Bella Sara has resonated with children worldwide,” said John Balistreri, head designer at Sky High Intl. “As they continue to perpetuate in the North American market, this agreement will help maximize sales while continuing to connect with its fans in a unique way.”

Bella Sara is also proud to announce a recent licensing agreement with Bees and Jam to produce children’s sleepwear and intimate apparel. This agreement will not only delight the Bella Sara consumers, but will compliment the Bella Sara brand.

According to Randy Severs, President of Bees & Jam, “we are incredibly excited about the launch of our Bella Sara line for spring of 2010. Retail reception has been very strong and all indications are that Bella Sara will be a major success in the marketplace."

First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has widened its family of products from trading cards and an online world (BellaSara.com) to DVDs, toys, books, video games, games, and puzzles through various licensing agreements.

Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, equestrian stores, several independent retailers and at Shop.BellaSara.com.

About Bella Sara™

Bella Sara™ is a magical world of horses where children can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers children with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school and more in the North American and International markets. Select Bella Sara products include secret codes that expand a children’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes at BellaSara.com, children can discover the world with Bella Sara Adventures, casual games and activities.

About Hidden City Games

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more. For more information, visit www.hiddencitygames.com.

Media Contacts:

Adrienne Bailey (Dittoe PR for Bella Sara) – 317.202.2280 X 19 or adrienne@dittoepr.com

Dell Monson (Hidden City Games, Inc.) – 206.315.2519 dell.monson@hiddencitygames.com