Hidden City Games, Inc. Announces Licensing Partnership with The Canadian Group
SEATTLE,
Wash. (October 27, 2009) – Hidden City Games, Inc, publisher of Bella Sara™,
announces today a licensing partnership with The Canadian Group, a specialist
in the manufacturing and multi-channel distribution of puzzles, games,
activities and novelty items. This partnership will aid both companies in
producing high quality, trend-conscious products that offer outstanding
consumer value.
“Bringing a brand like Bella Sara to market is an
opportunity that all companies spend enormous resources seeking out,” said
Barrie Simpson, partner of The Canadian Group. “We are nothing short of
thrilled to bring our vision of Bella Sara to the North American
marketplace. This partnership with Bella Sara enhances and extends
our product offerings to the young female market through all channels of
distribution.”
“The Canadian Group has a
phenomenal reputation with retailers worldwide,” said George Stetar, vice
president of international business, licensing and merchandising for Hidden
City Games, Inc. “We look forward to extending the brand’s presence in the
marketplace, while saturating the industry with the magic behind Bella
Sara.”
First introduced to the
North American market in 2007 by Hidden City Games, Inc., Bella
Sara quickly expanded into an international children’s entertainment
property. Since its introduction, Bella Sara has widened its family
of products from trading cards and an online world (BellaSara.com)
to DVDs, toys, books, video games, games, and puzzles through various licensing
agreements.
Select Bella Sara products
are available at Target, Wal-Mart, Toys R Us, equestrian stores, several
independent retailers and at Shop.BellaSara.com.
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About
Bella Sara™
Bella Sara™
is a magical world of horses where children can expand their imaginations
through play. Originally launched in Denmark by Gitte Odder Braendgaard,
Bella Sara inspires and empowers children with positive messages and the magic
of North of North. First introduced to the North American market in 2007 by
Hidden City Games, Inc., Bella Sara quickly expanded into an international
children’s entertainment property. Since its introduction, Bella Sara has
broadened its family of products from trading cards and virtual world
(playable at BellaSara.com) to DVDs, toys, books, video games, arts and
crafts, games and puzzles, apparel, back to school and more in the North
American and International markets. Select Bella Sara products include secret
codes that expand a child's imagination with play while unlocking a magical
experience into the world of North of North at BellaSara.com.
By entering secret codes at BellaSara.com, children can discover the world with
Bella Sara Adventures, casual games and activities.
About
Hidden City Games
Hidden
City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington,
develops and markets games to interactively engage players and collectors of
all ages. The company is best known as the publisher of Bella Sara™, a
mainstream international entertainment property for children ages 5 and up. The
inspirational, magical horse-themed brand with an expanding product line and
online world was originally launched in North America in March of 2007 and was
taken globally shortly after. Bella Sara products contain secret codes to
unlock a magical world of horses, at a safe, fun-filled virtual world at
BellaSara.com. Its family of products includes trading cards, toys, books,
DVDs, video games, arts and crafts, games and puzzles, apparel, back to school,
and more. For more information, visit www.hiddencitygames.com.
About The Canadian
Group
The
Canadian Group is a proprietary manufacturer of puzzles, games, activities and
novelty products that are sold in over 30 countries around the world.SURE-LOX® and MAGNETIC CREATIONS® are just
two of the many global brands that have gained notable recognition in the 10
years that The Canadian Group set up distribution outside of Canada.
Media Contacts:
Adrienne Bailey (Dittoe PR for Bella Sara) –
317.202.2280 X 19 or adrienne@dittoepr.com
