SEATTLE, WASH (January 21, 2010) - We are pleased to announce that Hidden City Games’ CEO, Peter Adkison, will give a presentation at the Engage! Expo at the International Toy Fair in New York City.  This two-day event discusses the best practices for implementing the latest technology and engaging appropriate audiences in the toy industry.

Adkison, along with two other members of the toy industry, will discuss “Adding A Powerful Online Presence To An Existing Offline Brand.” This session will touch on todays online play patterns, how children can best engage with a brand, and how to maintain brand equity. (http://www.engageexpo.com/ny2010/)

Adkison’s session takes place from 10:15 a.m. to 11:15 a.m. on Tuesday, February 16, 2010. Michael Bellavia from Animax Entertainment will be the moderator and other panelists include Jesse Soleil from eScholastic and Peter Marx from Mattel.

You do not want to miss this!