Hidden City Entertainment, Inc. Announces New Italian Marketing Partner for Bella Sara™ Brand
New international
marketing agreement for the distribution of Bella Sara collectible cards
SEATTLE, WASH. (May 6, 2010) – Bella Sara™ announces, today, a new
Italian marketing partner, MagicMarket & Twenty Five S.r.l. (MagicMarket). As
the brand’s marketing partner, MagicMarket will work with Hidden City
Entertainment to distribute, market, and sell Bella Sara collectible cards throughout Italy.
MagicMarket will begin their
work with the Bella Sara brand by
launching Bella Sara’sMoonfairies collectible card series,
scheduled to release in June 2010.
“We are honored to be
working with such a knowledgeable distributor,” said George Stetar, Senior Vice
President, Licensing and International Business for Hidden City Entertainment,
Inc. “Magic Market’s unmatched experience in the Italian hobby and game market
will undoubtedly lead to increased brand recognition and effective product
placement.”
In addition to a new Italian
marketing partner, Bella Sara has a
long-standing relationship with Giochi Preziosi, the master toy licensee for Bella Sara within Europe. This licensee produces Bella Sara-themed toys, horse figurines, play sets, school
supplies, stationery, and apparel.
Available online and at over
65,000 points of sale, Bella Sara
products are sold in 27 countries to mass-merchandisers, independent
specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include
Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City
Entertainment’s international distribution partners into various sales
channels.
Bella Sara™ is a magical world of horses where girls can expand their
imaginations through play. Originally launched in Denmark by Gitte Odder
Braendgaard, Bella Sara inspires and empowers girls with positive
messages and the magic of North of North. First introduced to the North
American market in 2007 by Hidden City Entertainment, Inc., Bella Sara
quickly expanded into an international children’s entertainment property. Since
its introduction, Bella Sara has broadened its family of products from
trading cards and a virtual world (playable at BellaSara.com)
to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel,
back to school items and more in the North American and International markets.
Select Bella Sara products include secret codes that expand a girl’s
imagination with play while unlocking a magical experience into the world of North
of North at BellaSara.com. By entering secret codes at BellaSara.com,
girls can discover the world through fun games, adventures and activities,
while adopting their own horse and more!
About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered
in Seattle, Washington, develops and markets games to interactively engage
players and collectors of all ages. The company is best known as the rights
holder of the Bella Sara™ brand, a mainstream international
entertainment property for girls ages 5 to 12. The inspirational, magical
horse-themed brand with an expanding product line and online world was
originally launched in North America in March of 2007 and was taken globally
shortly after. Bella Sara products contain secret codes to unlock a
magical world of horses, at a safe, fun-filled virtual world at BellaSara.com.
Its family of products includes trading cards, toys, books, DVDs, video games,
arts and crafts, games and puzzles, apparel, back to school, and more. For more
information on their product lines, visit www.hiddencityentertainment.com.
