Hidden City Entertainment, Inc. Announces New Licensing Agreement with Berkshire Fashions, Inc. for Bella Sara™ Brand
New
licensing agreement to produce fashionable Bella Sara accessories
SEATTLE, WASH. (April
22, 2010) – Bella Sara™ announces, today,
a licensing partnership with Berkshire Fashions, Inc. to design and produce a
variety of brand-centric accessories. The exciting new line will include
headwear, cold-weather accessories, hats, scarves, hosiery, slipper socks,
rain gear and packaged panties.
The two companies
will work together to combine Bella Sara’s positive messaging and
beautiful imagery to create a horse-themed collection. The products will
feature an array of designs complete with fans’ favorite horses. Each piece
will enhance every girl’s collection, keeping them stylish from head to toe.
“We have been anticipating
the brand’s entrance into this market for quite some time,” said Sharon Bennett,
licensing, North America for Hidden City Entertainment, Inc. “The fact that we
are now able to do so with such a renowned licensee has everyone involved with
the Bella Sara brand eagerly awaiting
the launch of the new line.”
“The Bella Sara
brand sends out such a positive and empowering message to its fans,” said
Stephanie Beams, licensing director for Berkshire Fashions, Inc. “The whole
team here at Berkshire is very excited to become a part of the Bella Sara
family.”
In addition to these
accessories, Bella Sara has recently
launched a sleepwear line with licensee, Bees and Jam, LLC, and a toy line with
JAKKS Pacific.
First introduced
to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an
international children’s entertainment property. Since its introduction, Bella Sara has widened its family of
products from trading cards and an online world (BellaSara.com) to DVDs, toys,
books, video games, games, and puzzles through various licensing agreements.
Bella Sara™ is a
magical world of horses where girls can expand their imaginations through
play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls
with positive messages and the magic of North
of North. First introduced to the
North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an
international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of
products from trading cards and a virtual world (playable at BellaSara.com) to
DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel,
back to school items and more in the North American and International markets.
Select Bella Sara products include
secret codes that expand a girl’s imagination with play while unlocking a
magical experience into the world of North
of North at BellaSara.com.
By entering secret codes at BellaSara.com, girls can discover the world through
fun games, adventures and activities, while adopting their own horse and more!
About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher
headquartered in Seattle, Washington, develops and markets games to
interactively engage players and collectors of all ages. The company is best
known as the rights holder of the Bella
Sara™ brand, a mainstream international entertainment property for girls
ages 5 to 12. The inspirational, magical horse-themed brand with an expanding
product line and online world was originally launched in North America in March
of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world
of horses, at a safe, fun-filled virtual world at BellaSara.com. Its
family of products includes trading cards, toys, books, DVDs, video games, arts
and crafts, games and puzzles, apparel, back to school, and more. For more
information on their product lines, visit www.hiddencityentertainment.com.
