SEATTLE, WASH. (June 14, 2010) – Today,
Hidden City Entertainment, Inc., the rights holder for Bella Sara™,
announces that licensing agent Francoise Bouvet of M.J.A. Licensing has
brokered a deal that will begin the manufacturing of Bella Sara-themed plush toys in the French market.
The new license will see GIPSY
S.A.S. producing a range of Bella Sara™-branded plush toys, including the
brand’s namesake horse, Bella. Each plush toy will include a secret
code, that when activated at BellaSara.com, will unlock a digital object. The first
round of plush toys is set to launch in autumn of 2010 in France.
“We are very enthusiastic about this partnership,” added George Stetar, Senior
Vice President of Licensing and International Business for Hidden City
Entertainment, Inc. “We are confident that the plush toys will be a large
sensation among Bella Sara fans.”
Available online and at over
65,000 points of sale, Bella Sara
products are sold in 27 countries to mass-merchandisers, independent
specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include
Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City
Entertainment’s international distribution partners into various sales
channels.
About Bella Sara™ Bella Sara™ is a magical world of horses where girls can expand their
imaginations through play. Originally launched in Denmark by Gitte Odder
Braendgaard, Bella Sara inspires and empowers girls with positive
messages and the magic of North of North. First introduced to the North
American market in 2007 by Hidden City Entertainment, Inc., Bella Sara
quickly expanded into an international entertainment property. Since its
introduction, Bella Sara has broadened its family of products from
trading cards and a virtual world (BellaSara.com) to DVDs, toys,
books, video games, arts and crafts, games and puzzles, apparel, and
back-to-school items in the North American and international markets. Select Bella
Sara products include secret codes that expand girls’ imaginations with
play while unlocking a magical experience into the world of North of North.
By entering secret codes at BellaSara.com, girls can discover
the world through fun games, adventures, and adopting their own horse.
About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered
in Seattle, Washington, develops and markets games to
interactively engage players and collectors of all ages. The company is best
known as the rights holder of the Bella Sara™ brand, a mainstream
international entertainment property for girls ages 5 to 12. The inspirational,
magical horse-themed brand with an expanding product line and online world was
originally launched in North America in March of 2007 and was taken globally
shortly after. Select Bella Sara products contain secret codes to unlock
a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs,
video games, arts and crafts, games and puzzles, apparel, and back-to-school.
For more information, visit www.hiddencityentertainment.com.
