SEATTLE, WASH. (August 19, 2009) – Bella Sara™, a magical world of horses where children can expand their imaginations through play, announces that vice president of international business, licensing and merchandising George Stetar will oversee all global licensing efforts. As the company brings all licensing efforts in-house, Stetar’s nearly 20 years of experience in international sales, licensing, product design and marketing will be a key component in its continued product and brand expansion domestically and globally.

“Managing our licensing efforts in-house gives us the ability to move at greater speed while allowing for better integration with our other initiatives,” said Dell Monson, senior director of marketing for North America at Hidden City Games. “Stetar will not only help us achieve our goal of expanding our brand in the stationery and clothing business, but he will also add more licensing agreements that will share Bella Sara’s inspirational and empowering messages with children across the world.”

Recent licensing agreements in North America of the Bella Sara brand include deals with Waterbury Garment L.L.C for children’s sleepwear and intimate apparel and Jakks Pacific for an assortment of toys for the brand. International agreements include Giochi Preziosi as the pan-European toy partner for Bella Sara and The Cookie Company with European apparel lines.

First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has widened its family of products from trading cards and an online world (playable at BellaSara.com) to DVDs, toys, books, video games, games and puzzles through various licensing agreements. To learn more, visit BellaSara.com.

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About Bella Sara™

Bella Sara™ is a magical world of horses where children can expand their imaginations through play.  Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers children with positive messages and the magic of North of North.  First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property.  Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school and more in the North American and International markets. Select Bella Sara products include secret codes that expand a children’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com.  By entering secret codes at BellaSara.com, children can discover the world with Bella Sara Adventures, casual games and activities.

About Hidden City Games

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more. For more information, visit www.hiddencitygames.com.

Media Contacts:

Adrienne Bailey (Dittoe PR for Bella Sara) – 317.202.2280 X 19 or adrienne@dittoepr.com

Dell Monson (Hidden City Games, Inc.) – 206.315.2519 dell.monson@hiddencitygames.com