Bella Sara unveils collectible cards with new horses and secret codes to
unlock new Sunflowers adventures
SEATTLE,
WASH. (March 2, 2010) – Today, Bella Sara™ invites girls
to partake in the new Sunflowers series, the first-ever journey to find a lost
herd of horses. Young girls will learn more about the magical Sunflower Herd as
they unlock new adventures online using secret codes.
This new series from Bella Sara invites fans to join Emma and
friends in a captivating search for Herd Sunflower. Using secret codes found in
the set of 55 collectible cards, featuring horses, characters and stories, girls
will be able to unlock the exciting Sunflowers
adventures and experience the new features of the mesmerizing online world,
including the ability to customize their own avatar on BellaSara.com. Within the double card packs, girls will also
find rare collectible animated cards.
As secret codes are
activated, girls will be able to nurture horses in their stables, earn
horseshoes to spend at the Bazaar, and receive gifts to aid in their search for
the Sunflower Herd. Each secret code will help bring Bella Sara users one step closer to helping Emma and friends find
and reunite the magical herd of horses.
The new Sunflowers adventures are just one more addition to the already
exciting and imaginative online world created by Hidden City Entertainment. In
addition to Sunflowers, Bella Sara Adventures is an award-winning game-play
component that allows girls to journey with magical horses, characters and
friends while they discover new lands, solve mysteries and customize the world
to match their personalities.
To coincide with this event,
Bella Sara is also introducing the Miniatures Series 3 (Minis)
set and new Horse Keepsake Cases. Featuring 20 new velvety figurine horses, the
Miniatures set includes a secret code in each pack to expand online play
through Bella Sara Adventures. The beautifully illustrated Horse Keepsake Cases
are complete with four collectible card packs, one secret code that unlocks Sunflowers
adventures and Horseshoes at BellaSara.com, and one exclusive collectible promo
card.
Select Bella Sara products are available at
Target, Wal-Mart, Toys R Us, several independent retailers, and at BellaSara.com.
The series’ mini-site can be visited at www.bellasara.com/sunflowers.
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About
Bella Sara™
Bella Sara™ is a magical world
of horses where girls can expand their imaginations through play.
Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and
the magic of North of North. First introduced to the North American market
in 2007 by Hidden City Entertainment, Inc., Bella
Sara quickly expanded into an international children’s entertainment
property. Since its introduction, Bella
Sara has broadened its family of products from trading cards and a virtual
world (playable at BellaSara.com) to DVDs, toys, books, video
games, arts and crafts, games and puzzles, apparel, back to school items and
more in the North American and International markets. Select Bella Sara products include secret codes
that expand a girl’s imagination with play while unlocking a magical experience
into the world of North of North at BellaSara.com. By entering secret codes at BellaSara.com, girls can discover the world
through fun games, adventures and activities, while adopting their own horse
and more!
About Hidden City Entertainment
Hidden
City Entertainment, Inc., a venture-backed game publisher headquartered in
Seattle, Washington, develops and markets games to interactively engage players
and collectors of all ages. The company is best known as the rights holder of the
Bella Sara™ brand, a mainstream
international entertainment property for girls ages 5 to 12. The inspirational,
magical horse-themed brand with an expanding product line and online world was
originally launched in North America in March of 2007 and was taken globally
shortly after. Bella Sara products
contain secret codes to unlock a magical world of horses, at a safe, fun-filled
virtual world at BellaSara.com. Its family of products
includes trading cards, toys, books, DVDs, video games, arts and crafts, games
and puzzles, apparel, back to school, and more. For more information on their
product lines, visit www.hiddencityentertainment.com.
Media Contacts:
Ashley Eggert (Dittoe PR for Bella Sara) – 317.202.2280 X 15 or ashley@dittoepr.com
