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Bella Sara™ Launches Search for Lost Horses
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Bella Sara Sunflowers

Bella Sara unveils collectible cards with new horses and secret codes to unlock new Sunflowers adventures


SEATTLE, WASH. (March 2, 2010) – Today, Bella Sara™ invites girls to partake in the new Sunflowers series, the first-ever journey to find a lost herd of horses. Young girls will learn more about the magical Sunflower Herd as they unlock new adventures online using secret codes.

This new series from Bella Sara invites fans to join Emma and friends in a captivating search for Herd Sunflower. Using secret codes found in the set of 55 collectible cards, featuring horses, characters and stories, girls will be able to unlock the exciting Sunflowers adventures and experience the new features of the mesmerizing online world, including the ability to customize their own avatar on BellaSara.com. Within the double card packs, girls will also find rare collectible animated cards.

As secret codes are activated, girls will be able to nurture horses in their stables, earn horseshoes to spend at the Bazaar, and receive gifts to aid in their search for the Sunflower Herd. Each secret code will help bring Bella Sara users one step closer to helping Emma and friends find and reunite the magical herd of horses.

The new Sunflowers adventures are just one more addition to the already exciting and imaginative online world created by Hidden City Entertainment. In addition to Sunflowers, Bella Sara Adventures is an award-winning game-play component that allows girls to journey with magical horses, characters and friends while they discover new lands, solve mysteries and customize the world to match their personalities.

To coincide with this event, Bella Sara is also introducing the Miniatures Series 3 (Minis) set and new Horse Keepsake Cases. Featuring 20 new velvety figurine horses, the Miniatures set includes a secret code in each pack to expand online play through Bella Sara Adventures. The beautifully illustrated Horse Keepsake Cases are complete with four collectible card packs, one secret code that unlocks Sunflowers adventures and Horseshoes at BellaSara.com, and one exclusive collectible promo card.

Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, several independent retailers, and at BellaSara.com. The series’ mini-site can be visited at www.bellasara.com/sunflowers.


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About Bella Sara™

Bella Sara™ is a magical world of horses where girls can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and a virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school items and more in the North American and International markets. Select Bella Sara products include secret codes that expand a girl’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes at BellaSara.com, girls can discover the world through fun games, adventures and activities, while adopting their own horse and more!

About Hidden City Entertainment

Hidden City Entertainment, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream international entertainment property for girls ages 5 to 12. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more. For more information on their product lines, visit www.hiddencityentertainment.com.

Media Contacts:

Ashley Eggert (Dittoe PR for Bella Sara) – 317.202.2280 X 15 or ashley@dittoepr.com

Johanna Wender (Hidden City Entertainment, Inc.) – 206.315.5622 or johanna@hiddencityentertainment.com

Hidden City GamesConceptCard © 2010 Hidden City Entertainment, Inc. All Rights Reserved. All trademarks and character names and their distinctive likenesses are properties of conceptcard, in Denmark and elsewhere..