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Giochi Preziosi Appointed As The Pan-European Toy-Partner
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London, February 2009– ITV Global Entertainment Ltd has appointed Giochi Preziosi to be the pan-European toy-partner for leading girls property, Bella Sara.
The new manufacturer deal was brokered by ITV Global Entertainment’s Italian agent, Teamworks on behalf of ITV Global Entertainment, the licensing agent for the property.
Giochi Preziosi one of the world’s largest toy manufacturers, will launch Bella Sara toys across European territories starting November 2009. In addition, Giochi Preziosi will also be developing a Bella Sara back-to-school product line, along with stationery and gifts and a bi-monthly ”fanzine” for the Italian market.
Created by Gitte Braendgaard, a Danish social worker and developed by Hidden City Games in the US. Bella Sara is a magical world of horses which extends online with a dedicated online virtual world and offline with trading cards and other licensed products.
Graziano Delmaestro at Giochi Preziosi said “Bella Sara is an outstanding property whose trading card and interactive online elements make it a truly unique offering for girls. We are thrilled to be working with ITV Global Entertainment on this programme, they have a strong and robust vision for the brand – and an unrivalled network of media and retail relationships.
Julie Quirke, Head of International Licensing at ITV Global Entertainment said ”We are delighted to be announcing the Giochi Preziosi license, who have an outstanding track record for delivering extremely high-quality and innovative products – the new deal will complement the existing global portfolio perfectly and will include a Bella Sara lifestyle and products with a high level of game-play”
George Stetar at Hidden City Games said ”This is just the beginning of the global journey for Bella Sara and we and ITV Global Entertainment are delighted to welcome additional partners of such a high caliber as Giochi Preziosi.”
Maria Romelli, Vice President, Teamworks said, "We are very pleased to have Giochi Preziosi as a partner on the development of the Bella Sara brand, a leader in the Italian and European market."
Editors Notes
Bella Sara consumer product is represented worldwide by ITV Global Entertainment. The girl’s trading card product debuted in 2007, which has since established itself as one of the world’s leading trading card properties, achieving sales in excess of 80 million units worldwide.
Since its debut, Bella Sara has received awards from numerous child development and parenting authorities, including the “Seal of Approval” from the National Parenting Center, the “Toy of the Year” from Creative Child magazine, the “Excellent Product” and “Outstanding Product” designations from iParenting Media, and “Best Products” award from Dr. Toy.
The Bella Sara trading cards and online world for girls are available across Europe, North America and South America, with distribution in the United States, Canada, the United Kingdom, Germany, Austria, Switzerland, France, Belgium, Italy, the Czech Republic, Slovakia, Croatia, Sweden, Norway, Denmark, Finland, Iceland, Australia, New Zealand, South Africa, Mexico, Chile, Colombia, and Argentina.
About Hidden City Games
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets tabletop and online games to interactively engage players and collectors of all ages. The company is best known as the exclusive licensor of Bella Sara for girls ages 7 and up. The inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007. Bella Sara, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at www.bellasara.com. Founder and CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world’s first trading card game, Magic: The Gathering, and introduced the Pokemon trading card phenomenon to North America.
ITV Global Entertainment Ltd
ITV Global Entertainment is one of the World’s leading international TV distribution, home-entertainment, publishing, merchandise, licensing and promotions operation, led by Peter Iacono, President and Managing Director of ITV Global Entertainment Ltd.
About Conceptcard
Conceptcard was founded in September of 2005 in Svendborg, Denmark. The company launched its first product, a game called Bella, also in September of 2005. Conceptcard was founded by principals Gitte Braendgaard and Poul Villadsen, each of whom hold the title of director. Gitte, who developed the Bella product vision, was inspired to create Bella during her tenure as a social worker, caring for the disabled. In line with the focus of her former career, Bella features socially conscious, positive messages and imagination-building game play, designed to uplift girls.
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