The Toy Man “Award of Excellence” was earned for the toy’s demonstrated quality in design, safety, ethical values, and intellectual thought. The Toy Man “eChoice™ Award” was earned for the toy’s demonstrated positive productivity in its encouraged cognitive/critical skill growth and improvement among children.

The Toy Man® Product Guide is a trusted source of industry professionals that strictly rates toys based on their production values, universal ethical values, age appropriateness, appeal to children, and innovative value.

The “mom and baby” horse toys were also featured on ABC’s “Hottest Toys for 2010” earlier this year.

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit w ww.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com. 
 
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Media Contact:
Johanna Wender (Hidden City Entertainment, Inc.) – 206.315.5622 or johanna@hiddencityentertainment.com

About Bella Sara™

Bella Sara is a magical world of horses where girls engage their imaginations. Originally launched as a trading card property in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and enchantment. After its introduction to North America in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Products include secret codes that unlock a virtual world. By entering these codes at BellaSara.com, girls can play games, complete adventures, adopt horses, and personalize their own avatar.

About Hidden City Entertainment, Inc.

Hidden City Entertainment, Inc., a venture-backed game publisher, headquartered in Seattle, Washington, develops and markets interactive games to players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream entertainment property for girls ages 5 to 12. The inspirational, horse-themed brand was originally launched in North America in March of 2007 and was taken globally shortly after. For more information, visit www.hiddencityentertainment.com.