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Bella Sara™ Introduces Moonfairies, Newest Card Set
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Bella Sara releases new collectible card series with secret codes to unlock online play

SEATTLE, WASH. (June 4, 2010) – Today, Bella Sara™ invites girls to travel to the far off Emeraldian Wilds to meet the fairy, dryad, and sprite horses with the newest collectible card series. Young girls will discover the second of the year’s “lost herds” with Bella Sara Moonfairies as they unlock secret codes to play online adventures.

This new series from Bella Sara allows fans to enter a magical world filled with empowerment and creativity. Using secret codes found in the set of 55 collectible cards featuring horses, characters and positive messages, girls will unlock the enchanting Moonfairies adventures as they experience the new features of the vibrant online world, including the ability to decorate their own cottage room at BellaSara.com.

As secret codes are entered, girls will be able to nurture horses in their stables, earn horseshoes to purchase items that decorate their online house, and receive gifts to aid in their search for the lost herd. With the activation of eight secret codes, Bella Sara users will receive all of the available Moonfairies adventures.

The new Moonfairies series adventures are an addition to the inspiring online world created by Hidden City Entertainment, Inc. In addition to the new Moonfairies series, Bella Sara Adventures is an award-winning game-play component that allows girls to meet magical horses, characters and friends as they discover new lands, solve mysteries and customize their avatar and their world to match their personalities.

Bella Sara is also launching brand-new Collector Card Albums, featuring the Moonfairies story, a colorful card checklist, and ten pages of inserts to place Moonfairies cards. These albums are an ideal addition to Bella Sara fans’ collections.

Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, several independent retailers, and at BellaSara.com. Free Moonfairies activities are available at www.bellasara.com/activities.aspx.


For more information, visit BellaSara.com or e-mail publicrelations@hiddencityentertainment.com.

Media Contact:
Johanna Wender (Hidden City Entertainment, Inc.) – 206.315.5622 or johanna@hiddencityentertainment.com

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About Bella Sara™
Bella Sara™ is a magical world of horses where girls can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and a virtual world (BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, and back-to-school items in the North American and international markets. Select Bella Sara products include secret codes that expand girls’ imaginations with play while unlocking a magical experience into the world of North of North. By entering secret codes at BellaSara.com, girls can discover the world through fun games, adventures, and adopting their own horse.


About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream international entertainment property for girls ages 5 to 12. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Select Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, and back-to-school. For more information, visit www.hiddencityentertainment.com.


Hidden City GamesConceptCard © 2010 Hidden City Entertainment, Inc. All Rights Reserved. All trademarks and character names and their distinctive likenesses are properties of conceptcard, in Denmark and elsewhere..