BELLA SARA HOSTS FIRST OFFICIAL GATHERING OF THE HORSES
Bella Sara unveils limited edition collectible cards with new horses and secret codes to unlock brand-new online adventures SEATTLE, WASH. (October 6, 2009) – Bella Sara™ cordially invites children to join Bella’s Ball, the first official gathering of the horses in the magical land of North of North. Children will learn more about the enchanting ballrooms of Rolandsgaard Castle while unlocking new adventures using secret codes.
This new series of Bella Sara trading cards will invite fans to a magical masquerade ball with Sara’s horse, Bella, and their friends. Using secret codes found in the set of 55 collectible trading cards, featuring horses, characters, scenes and stories, children will be able to unlock new adventures specific to Bella’s Ball and experience the magical online world of North of North like never before at BellaSara.com.
Once they have unlocked Bella’s Ball online, children will discover the magic as it unfolds, joining Sara and Bella as they welcome new characters into the captivating world of North of North. Most importantly, those who unlock Bella’s Ball will be the first to meet Emma – the newest character to appear in the magical world.
Bella’s Ball is just one more addition to the already exciting and imaginative online world created by Hidden City Games and conceptcard. In addition to Bella’s Ball, Bella Sara Adventures is an award-winning game-play component that allows girls take a journey with magical horses, characters and friends while they discover new lands, solve mysteries and restore the beauty of the world.
To coincide with the event, Bella Sara is also introducing the Miniatures Series 2 (Minis) set, which features 20 new velvety figurine horses, each with their own secret code to play Bella Sara Adventures. Codes unlock and reveal even more of the enchanting splendors to be placed within the fantastic land of North of North.
Bella Sara™ is a magical world of horses where children can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers children with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school and more in the North American and International markets. Select Bella Sara products include secret codes that expand a children’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes at BellaSara.com, children can discover the world with Bella Sara Adventures, casual games and activities.
About Hidden City Games
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more. For more information, visit www.hiddencitygames.com.
Media Contacts:
Adrienne Bailey (Dittoe PR for Bella Sara) – 317.202.2280 X 19 or adrienne@dittoepr.com Johanna Wender (Hidden City Entertainment) - 206.315.5622 or johanna@hiddencityentertainment.com
