Bella Sara™ Hires Experienced Licensing Veteran To Expand Product Line
Bennett
Branding to manage North American licensing for the girl’s brand Bella Sara™
SEATTLE,
WASH. (January 14, 2010) – Hidden City Games, Inc., publisher and
worldwide licensor of Bella Sara™,
announces the appointment of licensing veteran Sharon M. Bennett as licensing consultant
of North America. Specializing in global licensing, brand extensions and
business development, Bennett will be responsible for Bella Sara’s primary retail development, licensee relations and
sales.
“With 20 years of broad experience
in the consumer products, entertainment and media industries, Bennett will
benefit the company tremendously as we move forward building the brand domestically
and throughout the world,” said George Stetar, Hidden City Games’ vice president,
international and merchandise.
Previously serving as senior
vice president of global licensing and strategic partnerships at Discovery
Communications, Bennett was responsible for worldwide licensing operations for
Discovery’s cable networks and signature brands, including Discovery Channel, Animal
Planet, TLC, Discovery Kids and more.
Bennett also served as senior
vice president of licensing and merchandising for Saban Consumer Products where
she oversaw all North American licensing activities for Fox Family Channel and
Fox Kids Network, and prior to that, she held a number of marketing and
licensing positions at Disney Consumer Products. Most recently, Bennett has launched
her boutique brand licensing consultancy, appropriately named, Bennett
Branding.
Bennett’s initial priorities
will be to continue building retail awareness and bringing on additional
licensees in key categories including apparel, domestics, publishing,
interactive, collectibles and accessories.
Bella
Sara
recently partnered with Sky High International, LLC to design and produce a
variety of stationery items and with Bees and Jam, LLC to produce sleepwear and
intimate apparel for girls. Bella Sara’s
partnership with Jakks Pacific, its master toy licensee, has allowed the
property to increase its expansion in the North American market. Jakks
Pacific’s vast expertise
and impressive track record have helped further develop the brand through distribution deals with toy
stores, mass market retailers, mail-order companies and online outlets.
Select Bella Sara products allow children to expand their play on BellaSara.com,
a virtual world where children can discover more of the magic of North of North while playing fun games,
activities, go on adventures and more.
About
Bella Sara™
Bella Sara™ is a magical world of
horses where girls can expand their imaginations through play. Originally
launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and
the magic of North of North.
First
introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an
international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of
products from trading cards and a virtual world (playable at www.bellasara.com)
to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel,
back to school and more in the North American and International markets.
Select
Bella Sara products include secret
codes that expand a girl’s imagination with play while unlocking a magical
experience into the world of North of
North. By entering secret codes at BellaSara.com, girls can discover
the world with Bella Sara Adventures,
play fun games and activities, adopt their very own horse and more. With over 6
million accounts the Bella
Sara website
is frequently updated with new adventures, games that will captivate and
inspire any young girl.
Start your journey into a magical world of
horses at www.bellasara.com.
About Hidden City Games
Hidden
City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington,
develops and markets games to interactively engage players and collectors of
all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for girls
ages 5 and up. The inspirational, magical horse-themed brand with an expanding
product line and online world was originally launched in North America in March
of 2007. Bella Sara products contain
secret codes to unlock a magical world of horses at a safe, fun-filled virtual
world at BellaSara.com. Its family of products includes trading cards,
toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel,
back to school, and more. For more information, visit www.hiddencitygames.com.
Media Contacts:
Adrienne Bailey (Dittoe PR for Bella Sara) –
317.202.2280 X 19 or adrienne@dittoepr.com
