SEATTLE, WA - (February 19, 2009) TOY FAIR, one of the largest international toy shows, began last week at the Javits Convention Center in New York City. Peter Adkison, CEO of Hidden City Games, actively met with marketing partners and licensees to further expand the Bella Sara Brand. The show is managed annually by the Toy Industry Association, Inc., which also manages numerous other toy shows and conferences. TOY FAIR, which began on February 9, creates international excitement about new product launches.

About Hidden City Games
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets tabletop and online games to interactively engage players and collectors of all ages. The company is best known as the exclusive licensor of Bella Sara for girls ages 7 and up. The inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007. Bella Sara, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at www.bellasara.com. Founder and CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world's first trading card game, Magic: The Gathering, and introduced the Pokemon trading card phenomenon to North America.