SEATTLE, WASH (March 1, 2010) – Hidden City Entertainment has recently returned from the 107^th Annual American International Toy Fair that was hosted last week in New York City. Bella Sara and its magical world of horses was on full display as attendees were among the first to see brand-new Bella Sara products, including a specialty product line, set to release later this year.

To start the show, Hidden City Entertainment’s CEO, Peter Adkison was interviewed by the C.W Allen Group. This exciting interview highlighted all that is special about the Bella Sara brand and was broadcasted throughout the Javits Convention Center on jumbotron screens for the duration of the show.

Though all Bella Sara items were well received, the magical horse toys proved to be the stars of the show. Laurie Schacht, co-publisher of The Toy Insider, showed off Bella Sara’s new Mom & Baby kissing horses on ABC News’ “The Hottest Toys for 2010” segment. While visiting the Bella Sara booth, The Big Toy Book couldn’t help but capture the adorable Mom & Baby Horses kissing on camera. Playthings Magazine also made sure to mention the new Mom & Baby Horses in their Show Buzz highlights.

Take a look at the exciting new Bella Sara toys that had everyone talking at Toy Fair!