Product line of cards and collectibles now available in Spain, Chile, Belgium, Netherlands, and Luxembourg

SEATTLE, WASH (January 22, 2010) - As Bella Sara continues to enhance international expansion, the company is beginning 2010 by launching product distribution into five key markets. Bella Sara cards and collectibles will soon be available in Spain, Chile and the region of Benelux (Belgium, Netherlands and Luxembourg). Strategic collaboration with their global marketing partners and licensees will allow for Bella Sara to share the wonder of North of North with girls all across the globe.

In Spain, marketing partner Giochi Preziosi Espańa will launch the toy line in Q1 of 2010. Specific products include velvety horse toys, a “Collector Card Album” and entire collectible card collections, including specialty card packs, Bella’s Ball, Sunflowers and Moonfairies.

Distribution expansion into Chile also includes the collectible card collections, plus brand-new puzzles and games by marketing partner Ansaldo.

Marketing partner Asmodee Benelux began selling Bella Sara products in October 2009 and will continue to do so throughout 2010. Also available in the Benelux region is the Bella Sara Fan Magazine, released by licensee Blue Ocean and the Ultimate Guide, published by De Eekhoorn.