SEATTLE, WASH. (June 1, 2010) – Bella Sara™ announces, today, a new licensing partnership with Rosman-Press to publish, distribute, and market Bella Sara collectible cards that feature magical horses, inspirational messages, and secret codes that unlock extended play online, throughout Russia.

This pioneering effort is the first time a major property has been introduced to Russia to support an online component. Rosman-Press will begin their work with the Bella Sara brand by launching Bella Sara’s Starlights collectible card series. The series is scheduled to release in autumn of 2010.

“We have been anticipating the growth of Bella Sara into Russia for some time now, and we feel this will be a mutually beneficial partnership,” stated George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc.

“Our company is very excited to become a part of the Bella Sara team,” said Anna Brilliantova, Rights Director for Rosman-Press. “We believe that the Bella Sara brand will be very successful in Russia as it is in other countries. We are sure that this agreement will be profitable for both sides and will open new horizons for both businesses. It’s a new level of our relationship.”

In addition to the partnership with Rosman-Press, Bella Sara recently signed with marketing partner, MagicMarket & Twenty Five S.r.l., for the Bella Sara card distribution in the Italian market. They have also signed a deal with Kidz Entertainment/EEMC to broker licensing agreements in Russia and C.I.S. countries.

Since its introduction, Bella Sara has widened its family of products from trading cards and an online world (BellaSara.com) to apparel, back-to-school items, DVDs, toys, books, games, and puzzles through various international licensing agreements.

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major US retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit BellaSara.com or e-mail publicrelations@hiddencityentertainment.com.

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About Bella Sara™
Bella Sara™ is a magical world of horses where girls can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and a virtual world (BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, and back-to-school items in the North American and international markets. Select Bella Sara products include secret codes that expand girls’ imaginations with play while unlocking a magical experience into the world of North of North. By entering secret codes at BellaSara.com, girls can discover the world through fun games, adventures, and adopting their own horse.

About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream international entertainment property for girls ages 5 to 12. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Select Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, and back-to-school. For more information, visit www.hiddencityentertainment.com.