HIDDEN CITY GAMES, INC. PARNTERED WITH CORIEX S.R.L. TO EXTEND THE LEADING GIRLS PROPERTY BELLA SARA(TM) IN ITALY
SEATTLE, WA (July 12, 2009) – Bella Sara™ style to appear in fashion bags, accessories, belts, wallets, trolleys and more in the Italian tween market as Coriex S.R. L. was partnered with Hidden City Games, globally established girls entertainment property Bella Sara.
The new manufacturer deal was brokered by ITV Global Entertainment’s Italian agent, Teamworks on behalf of ITV Global Entertainment, the licensing agent for the property.
First introduced by Hidden City Games, Inc. in 2007, Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, and more in the North American and International markets.
George Stetar, Vice President of International Licensing & Merchandising for Hidden City Games, stated, “Bella Sara style collection continues to take hold with fans in Italy. With our increasing requests from Bella Sara fans, we are pleased to announce the partnership with Coriex.”
About Hidden City Games:
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more.
ITV Global Entertainment
ITV Global Entertainment Ltd is one of the World’s leading international TV distribution, home-entertainment, publishing, merchandising and licensing businesses.
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