A COZY EXPANSION, HIDDEN CITY GAMES AND WATERBURY TO PRODUCE BELLA SARA CHILDRENS SLEEPWEAR & INTIMATE APPAREL / Bella Sara

A COZY EXPANSION, HIDDEN CITY GAMES AND WATERBURY

TO PRODUCE BELLA SARA^(TM) CHILDRENS

SLEEPWEAR & INTIMATE APPAREL

MAGICAL HORSES COME TO LIFE WITH A SYTLISH NEW LINE

SEATTLE, WA (July 9, 2009) – Bella Sara comfort is coming to the market as Waterbury Garment L.L.C. was appointed by ITV Global Entertainment Ltd to represent Hidden City Games, Inc. globally established girls’ property Bella Sara^(tm) in the U.S. market.

The license acquired by Waterbury Garment encompasses children’s sleepwear and intimate apparel for the Bella Sara brand through distribution deals with mass market retailers, department stores, club and specialty trend retailers.

First introduced to the North American market in 2007 by Hidden City Games, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, and more in the North American and International markets.

Brokered by Marina Lum-Kang, SVP, Brand Extensions and Marketing, North America at ITV Global Entertainment commented “The partnership between Waterbury and Hidden City Games is the perfect addition for the Bella Sara brand in development of children’s sleep and intimate apparel and product expansion into the North American markets.”

Dell Monson, Senior Director of Marketing for North America for Hidden City Games stated “We are pleased at the opportunity to expand the Bella Sara brand to consumers who frequently inquire of such product. Our partnership with Waterbury Garment to bring children’s sleepwear and intimate clothing to the North American market will not only delight Bella Sara consumers but complement the Bella Sara brand.”

About Hidden City Games:

Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the publisher of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more.

ITV Global Entertainment

ITV Global Entertainment Ltd is one of the World’s leading international TV distribution, home-entertainment, publishing, merchandising and licensing businesses.